My Domain Portfolio For Sale

I'm selling off a whole lot of my domain names so I can concentrate on some key projects. You can see the whole list here.

There are domains for blogging, dating, playing poker, eBay related and many others.

Take a look.

Regards
Roger Mayne
Swiftdeal

Creating New Squidoo Lenses

Recently, there has been a lot of hype about Squidoo. So I decided to build a few lenses. I've created lenses around my current niches, and I'm anxiously waiting to see how they fare in the search engine rankings.

I will update you as I gather visitor ranking and traffic.

Regards
Roger Mayne
Swiftdeal

Things to do with a domain name

Domain Name Speculation

Things to do with a domain...

1. Sell it
2. Monetize it

1. Sell it

First analyse the domain. Short names and .com's sell for more than other TLD's. Identify the market. See what income opportunities are available. Is it a brandible name? Are people searching for relevant terms? Is it a popular search term?

Sell it on eBay, domain name forums, or by contacting current related web owners directly. Setup a "Domain For Sale" page and invite offers. Allow interested parties to contact you directly with a form or email link. Make it obvious the name is for sale.

Places to sell your domain:

a) www.ebay.com
b) www.sedo.com - domain broker
c) www.dnforum.com/f12 *
d) www.sitepoint.com/forums/forumdisplay.php?f=69 *
e) forums.digitalpoint.com/forumdisplay.php?f=59 *

* - These forums require that you have written a certain number of posts or have paid to upgrade your membership before you can place ads on them. However, they get lots of visitors looking specifcally for domains to buy and sell.

A good strategy is to build the site traffic and see some income from the site whilst you are trying to sell it. Call it an "exit strategy". This does two things.

1) It provides you with traffic statistics that you can show to potential buyers. You can prove that there is a makret for the domain. If you monetize the site in some way, and can show a profit, you open the buying market right up.

For example, if you had a domain for sale, and it was centered around golfing aids. As a raw domain with no statisitics, the only people interested in buying it would be those either already in the golfing business, or those looking to get into that marketplace.

Now consider the same domain name, but with traffic statistics and a proven track record that it makes a residual income profit. The buying market has now opened up to anyone looking to start an online business of any kind, because, without doing anything, they can simply take over the site and continue to earn the same revenue.

To make this happen, follow the guidelines below. By proving that the domain name is viable and profit generating, you are also inherently adding to its value for a potential buyer.

2. Monetize it

Identify the market to see where the income will come from. Will it be...

a) Google Adsense
b) Affiliate links
c) Own product
d) Domain parking

a) Google Adsense

The first thing to remember is that you need a ton of traffic to earn from Adsense. With perhaps only a few cents per click, it will take a while to generate enough income. Advantage is that it is automatic income once setup. To get Adsense revenue, your site has to contain HIGHLY OPTIMIZED content to generate the ads. Google will target the ads on your site depending on your site content.

To know whether Adsense is viable for your domain, do searches on Google for related terms to see how many ads there are on the results pages. If there are many, this is good for Adsense. Just a few is not good as their CPC will be low, and your revenue share even lower.

b) Affiliate links

Identify potential affiliate partners. As a current member of CJ.com, always look there first as they are very comprehensive and have many different advertisers. Also, it will help to build up your monthly income and hit their threshold much quicker so you get paid regularly. Failing that, look to places like Amazon that sell a variety of different product types. Do a search for "product + affiliate" and see what companies are out there. Again, you are looking for products that have a high ticket price, a good conversion and the affiliate program pays regularly. Always do due diligence on the company you promote to ensure you will actually receive payment. Many affiliate programs now offer payment via PayPal, which is ideal.

c) Own product

The easiest and cheapest product to create is an infoproduct. Can a guide be written about your topic that you could sell directly on the site? Can you negotiate a deal with dropshippers and sell products directly from the site? This will entail more work on your part, but would probably earn you a higher revenue in the long run. More effort = more reward. Search for dropshippers or wholesalers for relevant products and see if you can negotatiate a deal.

d) Domain parking

Domain parking is where you simply "park" the domain onto a service that produces revenue. Many domain brokers use this strategy. Effectively, they have done all the work for you. This solution is ideal if you don't have the time nor the inclination to develop a site and host it. Sedo.com is one of the better known domain brokers who provide a parking service. They will show anyone who types in that domain that the site is for sale. There will also be a few relevant links on the site which will earn you revenue when clicked. In return for the revenue sharing, Sedo will also reduce their brokerage fees if they successfully sell your domain. The main disadvantage is that you have no control over the links and ads shown. Obviously, it is in Sedo's interests to earn maximum revenue from the domain, but you may be able to improve that with your own research.

Tools

Content

To generate content for your site, whether it be for Adsense revenue, or for keyword optimization to get higher search engine ranking, here are a few ideas.

Freelance - Hire a ghost writer to write the content for your site. A dozen or so articles around your site topic would probably be enough to get the search engines interested. Each article would have to be HIGHLY OPTIMIZED around specific keywords or phrases to build the traffic and the Adsense revenue.
www.elance.com is highly recommended.

Existing articles - Search www.ezinearticles.com to find relevant articles around your topic. Paste these into your site. Beware though, Google are starting to clamp down on duplicated content so this may not be the best long term strategy. Unique content will always be better.

Private label articles - Search for "topic" + "private label articles" to see if any have already been written. Private label rights are where you have the rights to claim yourself as the author, and you can edit the content as you see fit. This is a much cheaper way of getting content than hiring a ghost writer. Also look for private label forums to see if anyone has already written some articles. Resource is www.yourownarticles.com, www.privaterights.com.

Write it yourself - If you have knowledge around the topic, write the content yourself. That way you can be assured that the content is unique, and it is also FREE!

Keyword research

To find out what people are searching for related to your topic, you can use various tools. These are...

www.overture.com - Go to the resource center and use the keyword tool. Type in your required search term, and the tool will show you how many people searched for that term in the previous month and what other related terms they are searching for. Note that the results are only for Overture, and are just a guideline for how many searches are being made.

www.goodkeywords.com - Free tool you can download and use to do the same thing as the Overture research tool.

www.wordtracker.com - The most comprehensive of all the keyword tools. not only will it show you the number of searches being made in a month, it will also show you phrases using similar words based on a thesaurus and dictionary.

www.nichebot.com - Very basic tool that will give you a rough idea of searches being made.

Domain statistics

Potential buyers may want to know more details about your domain before parting with any money. Things they are usually interested in are...

Link popularity - How many sites are linking to your domain? This is important because each inbound link is a potential source of free traffic, and because it will help your overall search engine ranking on the results pages.

Search engine saturation - How many pages within your domain are indexed in the search engines? Again this is important because each individual page can generate traffic, if optimized well.

www.linkpopularity.com
www.marketleap.com/publinkpop
www.urltrends.com

Site design

If you are going to be building a content based site, either for Adsense revenue, or for affiliate program revenue, a great software package is XSitePro (XSP). With XSP, you can build a site in minutes using the built-in templates. All the navigation is done for you as you add new pages. Very, very easy to use, and a comprehensive manual if you get stuck. Highly recommended.

www.popurl.com/xsitepro

Regards
Roger Mayne
Swiftdeal

Use Online Diaries Instead Of Testimonials

Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.

Your customers could write diary entries about goals they have reached using your product, the positive emotions it's given them, the fears and worries your product has taken out of their lives, how bad their lives were before they bought it, how it has helped other people in their lives, etc.

Your customers could update it daily, weekly or monthly. It will depend on how often they use your product. You could publish the diary right in your ad or link directly to the diary. You could provide the people with web space for writing the online diary or have them email you the diary entries for you to publish.

You can make the online diary extra persuasive by also including customer's personal profile, pictures, online video of them using your product, net audio of them talking about your product, even scanned handwritten letters, etc.

An online diary would likely outsell the common testimonial because it's updated on a regular basis and reveals more personal information. A diary is considered private which would make people more curious to read it and believe it's legitimacy.

Regards
Roger Mayne
Swiftdeal

10 Hypnotic-Like Sentences That Sell Like Crazy

Tell your readers what they are probably thinking,feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.

You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you're selling.

1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.

2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

4. As you're skimming through this, you're beginning to think you have nothing to lose and everything to gain by trying out our product.

5. As you're scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.

6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.

7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.

8. You don't know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

9. You don't realize it yet but, in a few short minutes you'll realize that you can't put off this vital purchase and then you'll be yanking out your credit card.

10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.

Regards
Roger Mayne
Swiftdeal

10 Rarely Used Bonuses That Can Triple Sales

1. Announcement Alerts - Give customers email alerts about critical information or product releases before your non customers find out about it.

2. Discounts - Allow your customers to get lower prices on your products and other related products other businesses sell.

3. Expert Call Ins - Set up a date and time when your customers can call up and talk directly with experts that are related to your industry.

4. Private Invitations - Give your customers private invitations to customer events that non customers cannot attend.

5. Online Rolodex - Compile a list of web sites or online contacts that are related to the product. You could publish it on CD-ROM or on the web.

6. Archived Information - Bundle together some older information that's no longer available. It could be ezine back issues, articles, transcripts, etc.

7. Mentor Program - Give your customers unlimited consulting with their purchase. Allow them to contact you by email, phone, fax, in person, etc.

8. Audio/Video Ezine - Give customers an upgraded version of your ezine in online audio or video format. Non-paying customers could only get it in email.

9. Freebie Announce Board - Offer your customers a message board were they can announce freebies they offer from their web site.

10. Barter Discussion List - Offer your customers the option of joining a barter email discussion list. They can barter goods and services with others.

Regards
Roger Mayne
Swiftdeal

How to Build a Content-Rich Site

In order for your attempts to optimize your search engine rankings to be successful, you will need to turn your whole website into a type of billboard. You have to put keywords in every place they can be used efficiently. This is the most effective way for you to increase your visibility online.

The greater the number of people searching for what you sell, the more customers you are apt to get. Keywords aren't going to do the job alone. If they would, you could simply list every keyword you come up with and people would flock to your site.

But what are they going to see when they arrive at your site? If it's just keywords in a list, they'll leave. That's why it's essential that you create a site that is both noticeable and content-rich. The internet is all about information.

Regardless of what else people want, they are searching the web for information of one type or another. With this in mind, it is your job as the online marketer and business owner to create a site full of information that will not only bring customers to your site, but make them stay there long enough for you to get their business.

If information is all you are providing, a content-rich site is even more important. If the content is lousy, people won't be back.

The best methods of making your site content-rich consist of a great deal of writing. Writing articles that will inform and entertain readers is one way. These articles need to be related to your target customer's interests. The greater the number of short articles you write concerning the many varied aspects of the focus of your site, the more effective they will be. Adding news information will increase the site's content richness.

Information concerning some new aspect of the market will increase the value of your site. Something as simple as an interview, special report, or product descriptions will make your content better.

The last thing to keep in mind is that your content must be updated often. The same old information will become boring, so you need to keep adding new information to keep it fresh. Since keywords are what get the most notice, the more content you have, the more chances you will have to include those essential keywords.

When you update your content, be certain to add in as many keywords as possible to that content. It's all about getting attention and making a profit, and keywords and content are the methods that will help you get where you want to be.

Regards
Roger Mayne
Swiftdeal

Domain Names For Sale - Web Site Clearance

I've decided to sell off a number of my domain names. Ssome of them have developed sites on them, and some are just domain names.

My current portfolio is over 50 domains, and it is just a nightmare to keep them all running effectively, with good traffic going to each of them. I've been looking through them, and will probably keep just a dozen of them and sell the rest off.

So, if you've been looking to increase your portfolio, or you are just interested in seeing what domain names are for sale, head over to the age I've created showcasing them all. The domain names with traffic have approximate monthly visitor numbers next to each one.

Let me know if you want to negotiate the prices. I'm always keen to be flexible.

domain name for sale

Regards
Roger Mayne
Swiftdeal

Internet Marketing for Beginners

Internet marketing for beginners is somewhat of an oxymoron. This is because, while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing.

With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list.

Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines.

Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

Regards
Roger Mayne
Swiftdeal