Archive for January, 2006

Article Marketing

Monday, January 9th, 2006

I just found this very informative blog about Article Marketing. If you’re not familiar with what article marketing is, it’s basically writing articles that can be re-printed around the internet on other web sites.

The idea is that you write an article about a topic that compliments your site. You then write a bio paragraph that explains your site and its contents. Make the bio exciting so that anyone reading it will want to click through to your site.

Once the article is written, you can submit it to article directories and web site owners will collect them from there for reproduction.

This Article Marketing blog is an excellent resource. Take a look.

Regards
Roger Mayne
Swiftdeal

5 Ways To Improve Your Google Adsense Earnings

Monday, January 9th, 2006

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are 5 proven ways on how best to improve your Adsense earnings.

1. Concentrate on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too.

Try them out into your ads and see the result it will bring.
If others have done it, there is nothing wrong trying it out for yourself.

Regards
Roger Mayne
Swiftdeal

10 High-Impact Viral Marketing Strategies

Monday, January 9th, 2006

Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web site, in their ezine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

3. Allow people to use your online discussion board for their own web site. Some people don’t have one. Just include your banner ad at the top of the board.

4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.

5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

6. Allow people to provide your free online service to their web site, visitors, or ezine subscribers. They could be free email, email consulting, search engine submissions, etc.

7. Allow people to give away your free software. Just include your business advertisement inside the software program.

8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the
ebook to their web visitors or ezine subscribers.

10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.

Regards
Roger Mayne
Swiftdeal

10 High Powered Ways To Increase Your Traffic

Monday, January 9th, 2006

1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.

2. Start an ezine for your web site. When people read each issue they’ll be reminded to revisit your web site. They’ll see your product ad more than just once which will increase your orders.

3. Form an online community. It could be an online message board, email discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.

4. Write articles and submit them to ezines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article.

5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and attract people to your web site at the same time.

6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.

7. Submit your freebie to the online directories that list your particular item or service for free. If you’re offering a free ezine, submit it to all the free ezine directories on the internet.

8. Participate on message boards. Post answers to other people’s questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.

9. Exchange classified or sponsor ads with other free ezine publishers. If there is a huge subscriber difference between ezines, one can run more ads to make up for it.

10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.

Regards
Roger Mayne
Swiftdeal

10 Heavy Duty Online Sales Grabbers

Monday, January 9th, 2006

1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc.

2. Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc.

3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.

4. Give your customers buying incentives so they’ll make repeat purchases. Offer them discounts, free gifts, bonus points, etc.

5. Tell people about your site whenever you get a chance. Those people will tell other people and so on. It’s a cheap way to multiply your advertising.

6. Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and tell the journalist why their readers would like it.

7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics.

8. Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page.

9. Use time saving promotional software. You can automate your search engine submissions, posting to online classified sites, etc.

10. Advertise your online business by dressing in clothes that are imprinted with your ad. It could be a T-shirt, ball cap, coat, etc.

Regards
Roger Mayne
Swiftdeal


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