Archive for September, 2006

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How To Get Free Advertising By Giving Away Online Content

Friday, September 29th, 2006

Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their ezine. The resource box at the end of your article acts as an ad. In return, you get free advertising. It’s a win/win situation for both you and the people that need the extra content.

There are many forms of free content. It could be articles, reports, news stories, ebooks, ezines, e-mags, virtual email courses, press releases, web books, etc.

You can take it a step further and make giving away content an even more powerful way to get free advertising. For example, give your free ebook to one person and allow them the rights to also give it away. Do you see what I’m leading up to? Let’s say only 20 people download your ebook. Those 20 people may give away your ebook to 20 more people. That’s a total of 400 people that have seen your ad in the ebook. And it just keeps multiplying!

If you keep producing free content over a long period of time it starts building up. Now, take all your free content and create an online directory. You can use your free content directory as a web site traffic generator. You can ask people to add the directory to their web site by linking to yours.

In conclusion, giving away content gives you three powerful ways to get free advertising. You can submit free content, allow other people to give away your free content, or have people link to your web site to give away the free content. My advice is to take it one step at a time and this system will bring traffic to your web site over and over for years to come.

Regards
Roger Mayne
Swiftdeal

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Six Little Used Online Marketing Strategies

Friday, September 29th, 2006

1. Utilize Your Knowledge

Do you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via email if in exchange they either link to your web site, run your promotional ad in their ezine or place your banner ad on their web site for a set period of time.

2. Become A Publisher

Publish ezines for other people for free. In return for your work in designing, updating and gathering content you request that your promotional ad be placed at the top of each issue. Their duties will be to promote and send out each issue to their subscribers.

3. Persuade Them To Sign

A great way to get email addresses and testimonials for your online business is to ask people to sign your guest book. The problem is a lot of people won’t take the extra time to sign your guest book. An effective way to persuade them to sign your guest book is to give them something free in return.

4. Create An E-mag

Publish your ezine in ebook format. You could offer more articles per issue. You could add graphics with the articles just like in print magazines. Your advertising revenue would increase because you could charge businesses for full page color ads.

5. Tell Them What’s Next

Get your visitors excited about revisiting your web site. Tell them about upcoming articles, prize drawings, free stuff, etc. If they know what’s in store for them, they will revisit. Tell them to sign up for an email reminder or tell them to bookmark your web site.

6. Share Your Information

Create a web book that’s related to your web site topic. Give people the option of linking to the web book so they give it away to their visitors. Put your ad on top of the title page to get free advertising. This strategy will easily multiply your advertising exposure.

Regards
Roger Mayne
Swiftdeal

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5 Unique Ways To Get FREE Advertising

Friday, September 29th, 2006

1. Give Testimonials

When you purchase a product or service and it exceeds your expectations email the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.

2. Leave A Message

When you visit a web site with a discussion board leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at the end of the message. Some discussion boards let you post your banner ad or text link.

3. Sign Guest Books

When you visit a well designed web site leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your sig file so other people will see it when they sign the guest book.

4. Write A Review

When you visit a web site you enjoyed a lot write a review for the web site Write about the benefits you gain from the site, the web site design, interesting online services it offers etc. Email the review to the web site. Tell them they can publish it on their web site if they include your resource box at the end.

5. Send An Email To The Editor

When you read a good article or enjoy a certain ezine, email a compliment to the editor. Give the editor permission to publish the compliment in their ezine if they include your signature file at the end. The editor may post it on his or her web site.

Regards
Roger Mayne
Swiftdeal

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10 Ways Writing Articles Can Improve Your Business

Friday, September 29th, 2006

1. Submit them to ezines and web sites for publishing. Include your resource box at the end of the article to get free advertising.

2. Combine your articles into a free ebook. You can place your business ad in the ebook. Give it away to visitors and allow them to do the same to multiply your advertising.

3. Create an article directory on your web site. People will visit your web site to get the free information.

4. Submit your articles to print publications that pay for submissions. You can make extra income getting paid as a freelance writer.

5. Combine a few of your articles together into a free report. Give away the free report as a bonus for buying your main product or service.

6. Publish a book with all your articles. Make extra money selling the book from your web site.

7. Give people an instant article directory. Tell visitors they can instantly add a free article directory to their web site by linking to yours. All those links can add up to a large amount of traffic to your web site.

8. Post your articles in related online communities. This can give you free advertising in newsgroups, forums and email discussion lists.

9. Allow people to include your articles in their free ebooks. Your article could end up being in 20 to 30 ebooks in no time. You won’t even have to promote the ebooks.

10. Let people access your articles by autorepsonder. Include your full page email ad with the article.

Regards
Roger Mayne
Swiftdeal

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Increase Your Target Markets

Thursday, September 14th, 2006

Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you’re selling right now.

REDESIGN

You can increase your target markets by redesigning your products and services. For example: you’re selling a book called “Internet Marketing Tips For Accountants” You could rewrite part of your book and call it “Internet Marketing Tips For Lawyers”. You’ve now increased your target markets by redesigning your book.

ADD-ON

You can increase your target markets by adding on other product or service with your main one. For example: if you’re selling a football magazine you could add a free football when someone buys a subscription. You’re now targeting people who want the football magazine and those
that want to play football out in the yard. Sometimes they buy stuff just to get the freebies.

TEAM-UP

You can increase your target markets by doing a cross promotion with a similar non-competeing businesses. For example: your business sells tennis rackets and you find another business to cross promote with that sells tennis balls. You could combine your racket and their balls in one package. You are now targeting people that need tennis rackets and balls.

Regards
Roger Mayne
Swiftdeal

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Multiply Your Links

Thursday, September 14th, 2006

I feel the most effective way to get people to link to your web site is by offering web masters the option of giving away your free stuff. In exchange, they link to your web site. Why would other web masters want to do this? They may want give away a freebie to draw traffic to their web
site. They also may not have the time, knowledge or skills to give away certain types of electronic freebies from their web site.

Your links will just keep multiplying. When a web master offers your freebie to his or her visitors. Those visitors may decide to also give away your freebie. And so on and so on… The more people that link to your web site the more traffic you’ll get. Below are four of the most popular types of freebies given away on the internet to increase traffic.

Free Software

Offer free software from your web site. The software could be freeware, shareware or demos.

Free Online Services

Offer a free online service from your web site. The online service could be an email account, search engine submission or email consulting, etc.

Free Information

Offer valuable free information from your web site. The information could be a report, article, ebook, online audio recording or email course, etc.

Free Affiliate Program

Offer a free affiliate program from your web site. The affiliate program could be pay per sale, click through, two tiered, etc.

Now, I know, there are many other ways to get links like trading or exchanging links with other web sites or joining a banner exchange. You can also do joint ventures or cross promoting. I feel these are not as effective as multiplying your links. I hope this article can help you increase traffic to your web site.

Regards
Roger Mayne
Swiftdeal

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How To Use Outsourcing To Beat Your Competition

Thursday, September 14th, 2006

Outsourcing is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don’t have the room, you need an expert, you have periodic busy periods, or you need more production to get orders out on time etc. You could outsource accounting, secretarial tasks , factory help, computer training, web design etc. Below are ways to use outsoursing to beat your competition.

By outsourcing part of your workload you can save time and spend more time concentrating on beating your competition.

-you won’t have to take time training new employees

-you won’t have to do time consuming tasks like adding on new equipment

-you won’t have to learn a new software program or other equipment

-you won’t have to interview employee candidates

-you won’t have to fill out all the complicated employee paper work like tax forms, scheduling, retirement plans etc.

By outsourcing part of your workload you can save money and spend more money on marketing or advertising to beat your competition.

-you won’t have to buy extra office and other equipment

-you won’t have to buy extra office or work space

-you won’t have spend money on employee costs like; taxes, medical, vacation time, holidays, workers comp., unemployment costs etc. (these may vary by which country you do business)

There are many other ways outsourcing can help you beat your competition. Here are a few more:

-the extra help can help you complete and deliver orders faster

-you could expand your market share by becoming the middleman and offering your subcontractors services or products

-you could end up getting orders from your subcontractors

-it will allow your business to take on extra or large orders

Regards
Roger Mayne
Swiftdeal

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How To Use Database Marketing To Skyrocket Your Online Profits

Friday, September 8th, 2006

Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.

The Types Of Information To Collect

The information will vary depending on the product or service you’re selling. If you’re selling a product that costs $2 you wouldn’t collect information about their yearly income. If you’re selling web space you wouldn’t collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business.

How To Collect This Information Online

It’s pretty easy to collect this information online but the hard part is getting people to give it to you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an email survey before subscribing to your free ezine. Tell everyone who visits your web site they will get a free ebook when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online.

Beneficial Uses For Your Database

Find out your customers purchasing habits. Use the information to improve the design of your web site. Use it to write all your advertising material more persuasively.

Find out the things they like or dislike about your business. Use the information to target your best prospects.

Find out how much money your prospects or customers make. Use it to improve your customer service.

Find out what new products or services they need or want. Use it to test ideas before launching a total sales campaign.

Find out how to your improve your existing products or services. Use it to build your customer loyalty.

Find out which benefits or features they like most about your products or services. Use it to send electronic greeting cards on holidays or on your customer’s birthdays.

The list of beneficial uses are endless. Do you see the importance of collecting this information? The Internet makes the process of collecting this information quicker and cheaper than offline methods. Take advantage of database marketing and watch your online profits skyrocket.

Regards
Roger Mayne
Swiftdeal

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Survey Says

Friday, September 8th, 2006

Do you have a list of email addresses of your customers or prospects? Do you have a list of ezine subscribers? If you have their permission, send them an email survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site.

You can learn things you didn’t know about your business by surveying. Maybe your customers buy your main product just to get the free gifts. Your visitors may think it’s to hard to navigate through your web site. You may find out that most of your customers make over $100,000 a year. By knowing this type of important information you can improve your web site, products/services, advertising, and marketing.

3 Popular Types Online Business Surveys

Customer Satisfaction Surveys – what did you like or dislike about our product or service, what can we improve or add, how satisfied are you with our customer service, etc.

Web Site Feedback Surveys – did you find it to easy navigate through our site, did you find the information you wanted, what did you like or dislike about the site, how did you find our site, etc.

Demographic Surveys – what’s your gender, age, income, occupation, marital status, etc.

Sometimes people don’t want to take the time to fill out a survey. To encourage them to fill out the survey offer them a freebie if they fill it out. Some ideas are free ebooks, free advertising, free reports, free internet services or a free ezine. Hold a free online contest or sweepstakes and ask visitors to fill out a survey before they enter.

If you don’t yet have an email address list you could post your survey on appropriate newsgroups, forums and email discussion lists. You could also upload survey software to your web site or use a free survey service on the internet.

To find such services just type in the keyword “survey” in your search engine of choice.

Regards
Roger Mayne
Swiftdeal

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6 Payment Offers That Sell Like Crazy

Friday, September 8th, 2006

The way you structure your payment offers can increase your sales. I’m not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I’m taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc. Below are six payment offers that will sell like your products or services like crazy:

1. Sample It

Offer your customers a free sample or short version of your product or service. Your sample should give them only a few benefits of the full version. This will entice them to purchase the full version to get the total benefits.

2. Name Your Price

Offer customers a choice of want they can pay for your product or service. List your original product and price then add another product with it for a little higher price. Your orders will increase by letting the customers choose their price.

3. Free To Try

Offer your customers a free trial of your product or service. You could offer the free trial for 5 to 30 days. This is showing them that you have confidence in your product or service and it will sell itself.

4. Give A Little Back

Offer your customers a cash back rebate after they buy your product or service. I feel a good rebate would be a least 10% of their purchase price or higher. This will increase your sales and, like most of us, they will forget to turn in the rebate.

5. Pay Later

Offer your customers the choice of being billed later for their purchase. Bill them in a few weeks or a month. This will stop you from losing customers who can’t afford to purchase your product or service at that time.

6. Little At A Time

Offer your customers the option of paying you a little at a time for your product or service. You could divide up the purchase price into bi-weekly or monthly payments. You won’t lose customers that may not be able to pay the full amount at that time.

Regards
Roger Mayne
Swiftdeal

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