1. Checklists-Create a list of things to check for a particular process related to your business’s topic. Ex: a checklist for creating a web site.

2. Templates-Design a template that will make a certain action easier for your target audience. Ex: a template for writing a resume.

3. Text Workbook-Publish a text format ebook so your audience can learn and practice a certain skill. Ex: a text workbook for writing ad headlines.

4. Transcripts-Create an ebook of text transcripts of a related live event. It can be a seminar, speech, class, interview, etc.

5. Dictionary Of Terms-Publish a web directory or ebook dictionary of terms relating to your specific business industry or subject.

6. Advice Service-Offer a live chat room were you or your employees can give your visitors and customers advice on your business topic.

7. Human Research-Offer a free service were you will search for sites or information your visitors or customers can’t seem to find online.

8. Plans-Create ready-made plans for a particular project your target audience wants to accomplish. It could be marketing plans, landscape plans, etc.

9. Forms-Offer printable, ready-made forms your visitors or customers would use regularly. It could be legal forms, organizational forms, etc.

10. Email Reports-Publish quarterly email reports that contains new research discoveries, surveys, and statistics about your related industry.

Regards
Roger Mayne
Swiftdeal

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1. Show your potential subscribers a sample issue of your ezine. Black out some of the important info; this will make them more curious & subscribe.

2. Give away a free follow-up autoresponder course. Publish your ezine ad in each lesson. The more people see it, the higher the chance they’ll subscribe.

3. Offer your potential customers a discount on a particular product you sell if they subscribe to your free ezine.

4. Give other businesses permission to give a free subscription to your ezine as a bonus for a product they sell.

5. Ask your potential subscribers questions that’ll persuade them to subscribe like: “Would you like to be able to retire before you’re 40?”

6. Write your ezine’s ad to sound like it is common sense to subscribe. For example: “Everyone knows you have to…”

7. Assume people are going to instantly subscribe to your ezine. For example: “Dear Healthy Subscriber” They will want to subscribe in order to feel healthy.

8. Allow your subscribers to collect stuff from each issue of your ezine. It could be ebooks or software. They’ll tell others and those people will subscribe.

9. Tell people what their friends or family might say as a result of them of learning what’s in your ezine. People care about what other people think of them.

10. Make people feel like it’s their idea to subscribe, they will be less hesitant. Tell them in your ad “You are making a smart decision for subscribing”.

Regards
Roger Mayne
Swiftdeal

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1. Anticipate the objections your visitors might have about your free ebook offer. You should research your target audience’s needs and wants.

2. Allow your visitors to feel good about themselves by giving them compliments. If they feel good, they will also feel good about downloading your ebook.

3. Tell your visitors the emotional and logical reasons why they should download your free ebook. It can be the goals they’ll acomplish, positive feelings, etc.

4. Publish a list of respected or famous people that have downloaded your free ebook. Just remember to get their legal permission first.

5. Tell people what they’re thinking and feeling as they read your ebook ad. Most people will start to actually do it, statements should back up the ebook.

6. Make your free ebook offer very rare. People perceive things that are rare as being more valuable. You could use a limited time offer or free bonuses.

7. Create rapport with your visitors by telling them something they already know is true. They’ll know for sure you’re not lying and download your ebook.

8. Show your visitors how much enthusiasm you have for your free ebook. Most people will start to feel the same and download your ebook.

9. Make your visitors curious about your free ebook by telling them they need to sign-up to get access to a password protected site in order to download it.

10. Motivate people to download your free ebook. Tell them a lot of positive things like: “You can now reach your goals and change your life forever!”

Regards
Roger Mayne
Swiftdeal

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1. Interview Articles – You could compile an ebook or report of interviews you’ve given to experts from your particular industry.

2. Coupon ebook – You could compile an ebook full of coupons from other products you sell or from other businesses you’ve made coupon deals with.

3. Online Gallery – You could compile a free online gallery of pictures, graphs, charts, or graphics that is related to your target audience.

4. Webcam – You could set-up a webcam so your customers could view a particular environment or place they are interested in.

5. Ezine Archives – You could bundle all your old ezine issues together into an ebook or member’s web site.

6. Survey Results – You could compile together the results of all the surveys you’ve taken from your web site visitors. It could be an ebook or reports.

7. Personal Journal – You could publish a personal journal of daily actions you take that’s related to your particular industry.

8. Calendar Of Events – You could publish a list or ebook of events related to your target audience, it could be trade shows, seminars, fundraisers, etc.

9. Top Lists – You could publish a list or ebook of top ten lists that your customers would be interested in. It can be about related products, people, etc.

10. Email Discussion List – You could make a private email discussion list only for people that purchase your product.

Regards
Roger Mayne
Swiftdeal

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1. You’ll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content.

2. You’ll find out how to improve existing products or services. This will attract new customers to buy from your business.

3. You’ll find out which products or services your customers would like to see you sell in the future. This will increase your back end product sales.

4. You’ll find out how to improve your customer service. This will cut down on customer complaints and how to better resolve problems.

5. You’ll find out how to improve your sales letters or ads. This will increase your sales, traffic or ezine subscribers.

6. You’ll find out what kind of articles or interviews they want to see in your free ezine. This will raise your ezine’s readership.

7. You’ll find out how to design your web site to fit your visitors needs and wants. This will increase the time your visitors spend on your web site.

8. You’ll find out what kind of non related products or services your customers would buy. This will help your business easily move into a different market.

9. You’ll find out how to better price your products. This will help you sell your products or services at at a price that will pull the most orders.

10. You’ll find out were your potential customers are hanging out. This will inform you where to market and promote your products.

Regards
Roger Mayne
Swiftdeal

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1. Add a message board to your web site. People will visit your web site to ask questions and answer other people’s questions.

2. Add a directory of web site links to your web site. People will visit your web site to find related web site links for the topic they’re interested in.

3. Add an article section to your web site. People will visit your web site to read and learn new info related to their interests.

4. Add an archive of past ezine issues to your web site. People will visit your web site to read past issues of your ezine that they’ve missed.

5. Add a free ebook directory to your web site. People will visit your site to download, study and read new information.

6. Add a free classified ad section. People will visit your web site to place their own free classified ad and to read other offers.

7. Add a free link page to your web site. People will visit your web site to place their own link and to look at other people’s links.

8. Add an “about us” page to your web site. People will visit your web site to read about your business and yourself.

9. Add a guest book to your web site. People will visit your web site to leave their opinions about your business and to list their signature file.

10. Add a free software download page to your web site. People will visit your web site to find new software that will make their life easier.

Regards
Roger Mayne
Swiftdeal

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1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk.

2. Set up joint ventures with other businesses to sell your product to new customers. They can introduce it to their customers for a set price.

3. Allow other web sites to sell your product for a set commission. They can take a percentage of the sale and send you the rest of the order to drop ship.

4. Sell your product through an affiliate program. You just pay people a set commission for each of their sales or click throughs.

5. Sell people the rights to reproduce your product. You could sell them straight out for one price or collect royalty payments from each sale they make.

6. Set up a cross promotion deal with another web business. Allow them to sell your product as a back end product to their existing customers base.

7. Sell your product in a package deal with other web businesses. You can both advertise it and split the profits.

8. Rent your products out for a set period of time. It’s like selling but, you get the products back to rent again.

9. Allow people to subscribe to your products. It works best when selling info products, services or memberships.

10. Allow people to lease your products. It’s like renting them but they have the option of buying at the end of the lease.

Regards
Roger Mayne
Swiftdeal

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1. What will be the title of your members only web site and will it have a subtitle? Will you have a logo, slogan or graphics for your members only site?

2. What type of content will you include in your members only web site? ebooks, articles, software, interview transcripts, etc.

3. Will your members only web site host a member community? message boards, chat rooms, online classes, online consulting, etc.

4. Will you be the only content provider or will there be other providers? Will your ask other members to contribute related content to your member’s site?

5. How will you allow people to navigate, find or search for information in your members only site? Links, search engine, index, table of contents, etc.

6. Will your members only web site be sold as a product or will it be used as a promotional tool? Will you be promoting back end products in it?

7. Will you members only web site ad contain a guarantee, testimonials, strong headline, a major
benefit, limited offer, free bonuses, etc.

8. What type of payments will you accept for the members only web site? Will you be billing them once, monthly, quarterly or yearly?

9. Will you let your prospects read a free sample? content excerpt, ebook chapter, article, a free hour pass, free limited membership, etc.

10. Will you password protect your members only web site, use an honesty system or change the url every now and then?

Regards
Roger Mayne
Swiftdeal

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1. Holding a contest or sweepstakes is an proven way to promote your web site. You can announce your site to hundreds of web sites that list free contests and sweepstakes. Send out a press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by email.

2. Use online chat rooms to promote your web site. Find the right chat room where your targeted audience would gather. Announce to everyone in the chat room something interesting or free that’s offered on your web site. This will draw visitors to your web site. Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered spam.

3. Cross promote your web site with other sites. I try to find other web sites. that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition. You can find businesses to cross promote all over the Internet.

4. You can easily promote your web site by using traffic generators. It could be a free ezine, service, ebook, contest etc. Giving away traffic generators gives you the opportunity to get free advertising by including your ad on them . There are online directories that will also let you submit your freebie information. You can even let other people give away your traffic generators.

5. Posting messages to email discussion lists is a great way to promote your web site An email discussion list is a group of people connected together via email that can communicate with one another. When you post a message to a list include your signature file at the end. Include an attention getting sentence why they should visit your web site.

Regards
Roger Mayne
Swiftdeal

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A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, email or autoresponder addresses, and the email address to subscribe to your ezine. Below are 10 offline marketing ideas:

-Place classified or full page ads in print publications.
The print publications should be computer or internet related.

-Post flyers in stores.
They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail.
You should make sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V.
They can be during shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at special events.
It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users.
Pay the business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use the internet.
You could have your web site on display as an example.

-Do co-op mailings with other businesses.
They should also be targeting people with internet access.

-Give away free mouse pads.
Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks.
The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you’re selling business books, you will want to market to business owners. In conclusion, if you have a business that’s only based online, you don’t want to market to people that don’t have access to the internet.

Regards
Roger Mayne
Swiftdeal

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