Archive for November, 2006

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When You Give, You Shall Receive

Tuesday, November 14th, 2006

You can increase your marketing exposure effortlessly by placing your ad on free stuff, then allow other people to give it away. The more people that give away your free stuff the more your ad will be seen.

Most free stuff can be created easily and without little or no expense. Electronic freebies are perfect because with these types of freebies there’s no shipping or physical material costs.

Below are some popular types of electronic freebies.

Free e-Coupons/e-Gift Certificates
Give your visitors free electronic coupons and gift certificates for your products or services.

Free Ebooks
Give your visitors a free electronic book. The ebook should be related to your web site theme.

Free e-Reports
Give your visitors free electronic reports. The reports could be in autoresponder form or in text
format.

Free e-Courses
Give your visitors a free electronic courses. They could email your follow-up autoresponder and be sent a lesson each day.

Free Software
Give your visitors free software. It could be a game or a useful utility. Just have them download it right from your web site.

Free Online Services/Utilities
Give your visitors free online services or utilities. They should be ready to use right from your web site.

In conclusion, when you use this marketing strategy it will quickly spread your advertising all over the internet.

Regards
Roger Mayne
Swiftdeal

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Use Bundling To Increase Your Profits And Sales

Tuesday, November 14th, 2006

An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related. For example: if you’re selling a computer you could add in software, hardware, computer furniture, etc.

There are many ways to go about choosing the right products or services to bundle into one package. You could survey your customers and see what products or services they would like you to offer in the future. Spy on your competition and see what products and services they’re offering or not offering. If you would like to, bundle unrelated products or services together, ask your customers which ones would be of interest to them.

Bundling can also increase your target markets which in return would give you a larger audience to sell your products and services. For example: if you’re selling a baseball magazine you could add a free baseball when someone buys a subscription. You’re now targeting people who want the baseball magazine and those that want to play baseball out in the yard. Some people buy a package deal just to get one of the products.

There are many sources where you can find products and services to create a package deal. You can buy them from wholesalers or drop shippers. You can buy the reproduction/resell rights to other people’s products. Team-up with your competition to create a package deal. You could joint venture or cross promotion deal with other businesses. You could also create your own products and services. Be creative!

Regards
Roger Mayne
Swiftdeal

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Ten Breakthrough Marketing Ideas

Friday, November 10th, 2006

1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the directory’s home page. This technique will get lots of people to link to your web site and give you free advertising.

2. Do you have a product or service that doesn’t sell good? Offer it as a free bonus for someone else’s product or service. Get free advertising by placing your web site or business ad on the product or in the product package.

3. Trade autoresponder ads with other businesses. If both of you send out information with autoresponders just exchange a small classified ad to put at the bottom or top of each other’s autoresponder message.

4. Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message.

5. Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

6. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.

7. Offer a free daily class in your web site’s chat room. The class should be related to the subject of your business or web site. This will get people to visit your web site everyday.

8. Do you have a product that doesn’t sell good? Offer it as a free bonus for another businesses product or service. You’ll get free advertising by placing your web site or business ad on the free bonus.

9. Place different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad.

10. Publish your ezine in ebook format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine.Your advertising revenue would increase because you could charge businesses for large color ads.

Regards
Roger Mayne
Swiftdeal

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Remind Your Customers

Friday, November 10th, 2006

If you don’t remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again.

1. Ask your customers to subscribe to your free publication. It could be a print newsletter, ezine, newspaper, journal etc. You could send out the publication weekly, monthly, bi-monthly, etc. The articles in the publication should be informative and helpful to your readers. You can increase repeat purchases by including advertisements of new products and services that you offer.

2. Ask customers to sign-up to an email update that tells them when you have made changes to your web site. Whenever you update your web site send them an email to remind them to visit again. If you’re using this strategy it’s important to update your web site often. Add new content that would be of interest to your customers. You could also add free stuff to your web site like
software, online utilities, ebooks etc.

3. Follow-up with your customers. You could follow-up by email, direct mail or by telephone. It’s always important to get their permission to follow-up ahead of time. You could contact them and ask them if they were happy with their purchase. Send them online or offline greeting cards on holidays and birthdays. You could also follow-up with a free gift letting them know you appreciate their business. You can get repeat business from them if you include another product offer or back end product with each follow-up.

In conclusion, any of the three strategies above will increase the number of repeat purchases from your current customers. You can increase their effectiveness by combining all of them into your marketing campaign.

Regards
Roger Mayne
Swiftdeal

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Benefit By Helping Others

Friday, November 10th, 2006

Many people don’t have the time or skills to write and create ebooks to give away to their web site visitors. Giving away ebooks from your web site can easily increase traffic and sales. Why not create promotional ebooks for other people to use so they can promote their web site.

First, you will need to write and create your own ebook to give away to your visitors. If you don’t want to write one, you could ask permission to use another writers’ articles or material. Be sure to include your text or banner at the beginning of the ebook.

Once your ebook is uploaded to your web site you can allow people to download it and give it away to their web site visitors. Your ad will continue to be spread all over the internet.

You can take this strategy one step further to make it even more powerful. Allow people to sign-up to get a version of the ebook with their own text or banner ad included in it. With their own ad included in the ebook, they’ll work harder to promote it. That means your ad will be seen by even more people. It’s now a win/win situation for you and your visitors!

Regards
Roger Mayne
Swiftdeal

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Follow-Up With Freebies

Friday, November 10th, 2006

It’s important to follow-up with potential online customers. Following up with them can increase your traffic and sales. The more times people see your ad, the greater chance they will buy your product or service.

Before you can follow-up with them you need their email address. You can get their email address by having them subscribe to your ezine, fill out a web site form, or email your follow-up autoresponder.

Most people won’t give you their email address unless they get something in return. The most effective way is to offer them an internet freebie. Here are some ideas.

Free E-Gifts
It could be free software, guest books, web space, graphics message boards, etc.

Free Internet Services
It could be free e-consulting, search engine submissions, web design, etc.

Free E-Information
It could be a free ebook, e-report, web book, e-course, ezine, etc.

When you follow-up with the freebie, you can include your ad somewhere on the freebie. If it’s a free service, have your ad in the follow-up email. Make sure you always get their permission before you follow-up with them by email.

Regards
Roger Mayne
Swiftdeal

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Five Places Where You Can Find New Products To Sell

Friday, November 10th, 2006

Joint Venture Deals
Contact other business owners and ask them if youcan sell their products or services. The products or services should be related to your target audience. You could set up a deal to just market them and receive a percentage of the profits.

Affiliate Programs
Join another businesses affiliate program. You just sign-up at their web site and they give you a link that tracks all your sales. Every time someone orders or clicks through your link you receive a commission.

Wholesalers
You can buy products at a large discount through a wholesaler. Just order the products from your wholesaler of choice. When you receive the products mark-up the price to the amount you want to sell them for.

Reprint/Duplication Rights
Some businesses offer you the right to buy licenses to reprint or duplicate their products. You pay for the license and then you can reproduce the product and keep all the profits. The license stipulations may vary from business to business.

Drop Shippers
You can sign-up to a drop shipper program from another business or wholesaler. When someone orders the product, you keep a percentage of the sale and send the rest of the order to the drop shipper. The drop shipper will then ship the product to your customer.

Regards
Roger Mayne
Swiftdeal

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How To Create Urgency So People Buy Now

Thursday, November 2nd, 2006

You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again.

How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.

There are many different types of limited time offers. Here are a few…

Limited Time Price Offers
For example, Order Now! While the price is still low. After December 23 2006 this price will go up to…

Limited Time Discount Offers
For example, Order before Midnight, November 5 2006 and you will get 25% discount!

Limited Time Free Bonus Offers
For example, Order before April 2, 2007 and you’ll get a free bonus!

Limited Time In Stock Offers
For example, Order Now! While supplies last! After October 31 2006 we can’t guarantee we will have any left in stock.

I’m not saying everyone will order the first time they see your ad. They may not be interested in your products or services. It depends on your ad and the person reading the ad. If they are interested, usually, limited time offers will make them buy now.

Regards
Roger Mayne
Swiftdeal

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Thursday, November 2nd, 2006

How To Get The Most From Your Free Ebook Marketing Campaign

First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.

Your ebook needs to have quality content. You can write your own content or ask permission to use another author’s content. Your ebook will be read more if the content is original.

You will want to put your ad on the title page or on the table of contents. This will give the most exposure for your web site or the products you’re selling.

It’s important to put your ebook in as many formats as possible. Most ebook software only allows the ebook to be read by certain browers and software. People may not take the time to download a new software program in order to read your ebook. Other versions of your ebook could be in HTML, auto responder and downloadable text format.

You can contact other business owners and ask them if they would like to include their ad in your ebook. Just ask them in return to advertise your free ebook on their web site or in their ezine for a set period of time. This method will get your free ebook marketing campaign off to a fast start.

Allow the people who download your ebook to give it away to their visitors. This will multiply your free ebook’s exposure. Submit your ebook to the growing number of free ebook directories on the internet.

These web sites also offer more information about ebook marketing. Some of them also have ebook discussion forums where you can ask questions and learn more about ebook marketing.

Regards
Roger Mayne
Swiftdeal

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Five Breakthrough Marketing Ideas

Thursday, November 2nd, 2006

1. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.

2. Offer a free daily class in your web site’s chat room. The class should be related to the subject of your business or web site. This will get people to visit your web site everyday.

3. Do you have a product that doesn’t sell good? Offer it as a free bonus for another businesses product or service. You’ll get free advertising by placing your web site or business ad on the free bonus.

4. Place different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad.

5. Publish your ezine in e-book format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine.Your advertising revenue would increase because you could charge businesses for large color ads.

Regards
Roger Mayne
Swiftdeal

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