Archive for December, 2006

10 Reasons To Sell A Fee Based Subscription Ezine

Wednesday, December 13th, 2006

1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.

2. You won’t have to spend all your time marketing to gain new subscribers. Just get and keep enough subscribers to reach your monthly income goal.

3. You can figure how many subscribers it’ll take to meet your income goal. Note on your ad that
you’ll only accept a limited number of subscribers.

4. You won’t have any shipping or materials costs like offline subscription publications. You’ll just
have your internet access and web site expenses.

5. You can sell back end or upsell products inside a fee based subscription ezine. It could be your own products or affiliate programs you’ve joined.

6. You can start an affiliate program that will give people residual commission. People will want to join because it’s residual instead of one time sales.

7. You could publish a free ezine and allow people to upgrade to your fee based ezine. If they like your free one, they’ll likely subscribe to your paid ezine.

8. Your ad copy automatically builds itself into an order pulling machine. Each issue you archive gives you new benefits to add to your sales letter.

9. You could transform your fee based content into another product to sell. It could be an ebook, video, audio book, report, book, etc.

10. You could become known as an expert on the topic of your fee based ezine. You may get hired by other businesses to do speaking engagements.

Regards
Roger Mayne
Swiftdeal

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10 Ways To Shift Your Sales Into Overdrive

Wednesday, December 13th, 2006

1. Publish testimonials for your free stuff. It would increase their value and if they’re viral marketing tools, you’ll have more people giving them away.

2. Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous graphics and funny stories.

3. Make money from web sites that don’t have an affiliate program, by doing a joint venture. Set up the affiliate program through a third party for them.

4. Build rapport with your potential customers by teaching them something new. Provide them with free ebooks, articles, tips, courses, etc.

5. Allow your visitors to collect things from your web site so they will stop back again and again.
It could be a series of software, ebooks or articles.

6. Keep each page of your web site consistent or similar. Use similar text fonts, colors, graphics
and background on every page.

7. Build a popular directory of freebies. It will draw tons of traffic to your web site and you can request that submitters place your link on their web site.

8. Create traffic generators that people can add to their site without doing all the work. It can be an article directory, freebie directory, web tool, etc.

9. Challenge your visitors to buy your product or service. People love a good challenge. Tell them if they can find a flaw you’ll give them a refund.

10. Form a strategic alliance with other related but non-competing businesses. You’ll be able to beat your competition by selling to a larger audience.

Regards
Roger Mayne
Swiftdeal

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10 Rarely Used Ways To Upgrade Your Ad

Wednesday, December 13th, 2006

1. Tell your potential customers special events your business has sponsored. It could be charities, fund raisers, charity auctions, etc.

2. Tell your potential customers about any mergers or joint ventures with other reputable organizations or businesses they would recognize.

3. Tell your potential customers some valuable info. This will create rapport with them. It could be tips, a how-to excerpt, etc.

4. Tell your potential customers about reviews of special events your business attended. It could be trade shows, seminars or conferences.

5. Tell your potential customers stories about your customer service. It could be how you help a new customer, an award you won, etc.

6. Tell your potential customers stories about your employees. It could be about why they like to work for you, their personal profile, etc.

7. Tell your potential customers about milestones and goals your business has achieved. It could be a sales goal, customers served goal, etc.

8. Tell your potential customers about innovations your business has discovered. It could be inventions, new technologies, patents, new products, etc.

9. Tell your potential customers the things you have done to improve your product. It could be lighter, faster, heavier, slower, etc.

10. Tell your potential customers a little history or past information about your business. It could be how it started, how you got the product idea, etc.

Regards
Roger Mayne
Swiftdeal

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20 Questions To Ask Before Creating An Ebook

Wednesday, December 6th, 2006

1. What will be the title of your ebook and will it have a subtitle?

2. Will you be the only author or will there be other co-authors?

3. Will you publish a print version of your ebook?

4. How many pages will your ebook be?

5. Will your ebook contain graphics, pictures or charts?

6. Will your ebook include an appendix and index?

7. Will your ask other authors to contribute related articles to your ebook?

8. What file formats will your ebook be available in; text, pdf, exe, html, etc.?

9. Will your ebook be sold as a product or will your ebook be used as a promotional tool?

10. Who will be your ebook’s target audience?

11. What major benefit does your ebook give your target audience?

12. Will you offer your prospects a guarantee and testimonials to read?

13. Will you include a bibliography about yourself in the ebook?

14. What personal information will you include about yourself in the ebook?

15. What colors and graphic(s) will be included on the ebook cover?

16. Will you let your prospects read free sample chapters or excerpts to entice them?

17. Will you turn the ebook into other information products like videos, audio books, teleclass, etc?

18. What type of payments will you accept for the ebook?

19. Will you allow others to give away your free promotional ebook?

20. Will you be selling the reprint rights to your ebook?

Regards
Roger Mayne
Swiftdeal

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10 Ways To Maintain Profits In A Slow Economy

Wednesday, December 6th, 2006

1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.

2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.

3. Cross promote your products and services with other businesses that aren’t competition. You will reach a wider audience at less cost.

4. Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost.

5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising and spend more money on guaranteed sales.

6. Trade advertising with other businesses to save revenue. You could trade ezine ads, banners ads, links, print ads, etc.

7. Out source part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.

8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy include on it so others can give it away.

10. Follow up with all your prospects. You can use a free ezine, a follow-up autoresponder, an update or reminder list, etc.

Regards
Roger Mayne
Swiftdeal

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10 Web Site Design And Writing No-No’s

Wednesday, December 6th, 2006

1. Don’t load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.

2. Don’t use unnecessary words or phrases on your site. You only have so much time to get your visitor’s attention and interest; make every word count.

3. Don’t make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.

4. Don’t write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.

5. Don’t push all your words together on your web site. People like to skim; use plenty of headings and sub headings.

6. Don’t use site content your target audience isn’t interested in. If people are coming to your site to find info about fishing don’t include soccer content.

7. Don’t use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.

8. Don’t use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.

9. Don’t let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.

10. Don’t forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached.

Regards
Roger Mayne
Swiftdeal

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10 Bonuses That Will Sell Your Products Faster

Wednesday, December 6th, 2006

1. Consulting – Give your customers advice on topics related to your product or service. You can consult via email, message board or chat room.

2. Ebook – Compile related product information or instructions into an ebook. You could publish it in text, pdf, html or exe format.

3. Customer’s Only Discussion Board – Make a place online for your customers to communicate about your business or similar information.

4. Email Newsletter – Publish an informative ezine that keeps your customers informed of important or helpful information related to their purchase.

5. Private Web Site – Give access to a private part of your web site were customers can find helpful information non customers can’t access.

6. Download Software – Allow your customers to download software that’s similar to or compliments their main purchase.

7. Online Utility – Give customers a web utility that will make their life easier. It can be a calculator, graphic creator, web site submitter, etc.

8. Chat Room Class – Teach your customers how to better use your product or about a subject that relates to their purchase.

9. Online Video – Allow customers to download or view a related how-to video or informative seminar right over the internet.

10. Online Audio – Allow customers to download and listen to a recording of an expert that is being interviewed right over the internet.

Regards
Roger Mayne
Swiftdeal

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15 Creative Ways To Make Money With Ebooks

Wednesday, December 6th, 2006

1. Allow other ezine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.

2. Make extra profits from selling monthly updates of your ebook. You could also back end sell the extra never released chapters of your ebook.

3. Give away a free ebook and then give people an option of buying the paid version of the ebook. Also let others give away the free version of your ebook.

4. Divide your ebook content into reports then give people the option of just purchasing the info they want.

5. Purchase reprint rights to other people’s ebooks an combine them with your in a large package deal or private ebook library web site.

6. Change the benefits on your ebook ad copy into links. When people click on it take them right to the order page. It’ll give them a urge to buy your ebook.

7. Charge people a cheap price to read half of your ebook. If they like it, they can pay full price to read the other half.

8. Offer freebies that are related to the ebook your selling. It could be free monthly ebook updates, free ezine, free consulting, etc.

9. Show your prospects a sample page out of your ebook. Just black out some of the important info. This will make your prospects curious to buy.

10. Provide a low and high priced version of your ebook. Show benefits of each version side by side. People usually spend a little more for extra info.

11. Offer the reprint rights to your ebook. You can sell the rights with the regular purchase price or as a separate higher price.

12. Make your ebook available for offline people. Your could turn it into a print book, report, video, audio book, print newsletter, etc.

13. Redesign your ebook for specific niches. You can create multiple profits with very little work. Ex: Turn a business ebook into a craft business ebook.

14. Give your prospects discount coupons on other products when they purchase your ebook. It could be your products or others that you made deals with.

15. Divide your ebook into online newsletter issues. You could charge a reoccurring monthly subscription for people to view each issue.

Regards
Roger Mayne
Swiftdeal

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