Thursday, April 13, 2006

10 Power-Packed Ways To Spark Your Sales

1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.

2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.

3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.

4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute
consultation. This will add value to your product.

5. Personalize all your email messages so they get read. Include the recipient's name in the subject line. This will grab peoples attention quickly.

6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site.

7. Attract more subscribers to your free ezine by giving them free bonuses like e-books, software, online services and other incentives.

8. Sell advertising space in your ezine and on your web site. This will create an extra income stream for your business.

9. Make your web site ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take.

10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.

Regards
Roger Mayne
Swiftdeal

10 Power Packed Ways To Boost Your Profits

1. Sell a few back end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human.

2. Take on as many of your business' chores as you can handle; outsource what you can't. Only you can determine how your business is operated.

3. Try out new business opportunities. You could combine them with your current business. It could add an extra profit stream to your web site.

4. Create an alliance with 3 or 4 web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic from each other.

5. Create a free ezine directory. You'll attract a lot of traffic from ezine publishers and people that want to subscribe to the ezines.

6. When you offer a freebie from your site, submit it to free stuff sites. They provide target categories which means targeted traffic.

7. Make your visitors curious about your product by telling them they need to sign-up to get into a password protected site to read the rest of the ad.

8. Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about of your site, etc.

9. When you ask someone to sign-up to receive a freebie, don't ask for really personal information. This is a fast way to lose a potential prospect.

10. Remember newsgroups are still pretty popular. You could post your ad in ones that allow it or you can leave messages with your sig file include.

Regards
Roger Mayne
Swiftdeal

10 Order Pulling Ways To End Your Ad Copy

1. You could end your ad copy by telling people what will happen if they buy your product. Use
your most powerful benefit as the example.

2. You could end your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it.

3. You could end your ad copy with a question they will always say yes too. They then will be used to saying yes when you ask them to order.

4. You could end your ad copy with a short review of your whole ad. Repeat all the major benefits and features they will receive.

5. You could end your ad copy with a deadline. Tell them it's a limited time offer and they need to order by a specific date.

6. You could end your ad copy with a powerful guarantee. Give them a lifetime or triple your
money back guarantee.

7. You could end your ad copy with a testimonial. Use one or two of your customers' testimonials
that is believable and includes specific results.

8. You could end your ad copy with a free bonus. When you give them a free bonus it increases the product's perceived value.

9. You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order right now.

10. You could end your ad copy with a free sample or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would.

Regards
Roger Mayne
Swiftdeal

Wednesday, April 12, 2006

10 Nitty-Gritty Ways To Increase Your Orders

1. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience.

2. Add viral marketing into your promotional plans. Allow your visitors to give away your free stuff, just include your ad somewhere on all the freebies.

3. Design your web site to be less confusing. Don't use a lot of graphics, links and anything that takes away from your sales message.

4. Give your visitors the option of viewing your web site by autoresponder or printing it out. They might not have the time right then to look it over.

5. Increase your opt-in email list quickly by giving away a product at no cost. Just require people to subscribe to your ezine in exchange.

6. Joint venture your web business with other offline businesses. Look for businesses that have the same target audience and create a win/win deal with them.

7. Expand your target audience by adding a new product line or packaging your main products with other ones. You could also add-on extra services.

8. Persuade your visitors to like you. People buy from people they like. You could tell them a joke, give them a compliment, give them a freebie, etc.

9. Submit the free stuff you offer to online freebie directories. They usually get tons of traffic because people like to get things for free.

10. Use headlines and sub headlines that are aimed directly at your audience. If you're selling things to lawyers use a headline like "Attention All Lawyers!".

Regards
Roger Mayne
Swiftdeal

10 Motivational Triggers That Make People Buy

1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.

2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure.

3. People want to save time. They may want to work less and spend time enjoying life's pleasures. This will make them feel more relaxed.

4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.

5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.

6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier.

7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved.

8. People want to be loved. They may not want to be lonely anymore or want to start dating again. This will make them feel wanted.

9. People want to be popular. They may want to be a famous celebrity or be more popular in
school. This will make them feel praised and admired.

10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will make them feel more fulfilled.

Regards
Roger Mayne
Swiftdeal

10 Mind Busting Ways To Gain More Orders

1. Automate your online business to save extra time for marketing and advertising. You could use auto-responders, time saving software, etc.

2. Host a free hall of fame or museum on your web site. It should be related to your target audience. It should attract people just like offline ones do.

3. Write your ideas on paper; bad and good ones. Don't get an idea and take the risk of forgetting it; it could be your future income or success.

4. Design your ad copy to target your visitors goals, dreams and desires. Allow your product to attract their emotional and physical needs.

5. Create a small treasure hunt. Allow people to get a discount on a product you sell if they find a certain graphic somewhere on your site.

6. Have visitors sign-up to receive free promotional merchandise. It can be hats, bumper stickers, cups, or anything with your web site print on it.

7. Increase your traffic by creating other web sites that relate to the latest new fad. You just advertise your main web site on your fad web sites.

8. Load your site with a wide variety of content. Your site will become known as an area of regular reference for many of your visitors.

9. Interview famous people that your visitors want to know more about. Publish the interview in article or audio format on your web site.

10. Tell people the purpose of your web site. When they visit a web site and have to figure out what it's about, they may get frustrated and leave soon.

Regards
Roger Mayne
Swiftdeal

10 Mind Blowing Ways To Increase Your Sales

1. Show your prospects how much enthusiasm you have for your product and business. If you're
convincing enough, they will be enthusiastic too.

2. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc.

3. Please your complaining customers. You can refund their money, give them a discount, give
them a free gift, solve the problem quickly, etc.

4. Make your customers get excited about your business and they will tell their friends. Give
them a free vacation certificate, a coupon, etc.

5. Give your prospects extra confidence so they will order. Use endorsements, testimonials, a
strong guarantee or warranty, etc.

6. Build your opt-in list by allowing your visitors to sign up for a free ezine, ebooks, software,
contests, sweepstakes, etc.

7. Give your prospects or customers a breath of fresh air. Don't be afraid to design your web site
and ad copies different from everyone else.

8. Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online.

9. Write and submit articles to ezine publishers or webmasters. If you want it to be published, it
should be like an article and not like an ad.

10. Show your prospects that you are an expert, because authority can persuade people to buy.
You could publish an article, write an ebook, etc.

Regards
Roger Mayne
Swiftdeal

Tuesday, April 11, 2006

10 Mind Altering Words That Make People Buy

1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.

2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product.

3. Use the word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.

4. Use the word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.

5. Use the word "testimonial" in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof.

6. Use the word "discount/sale " in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.

7. Use the word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.

8. Use the word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read the whole ad.

9. Use the word "important" in your ad. People do not want to miss important information that could effect their life. People will stop and take notice.

10. Use the word "new" in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.

Regards
Roger Mayne
Swiftdeal

10 Mesmerizing Ways To Reinforce Your Profits

1. Anticipate any objections your visitors may have about your product offer. You must research your target audience's needs and wants.

2. Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won't believe you.

3. Pick a good name for your business and product. Your names should be memorable and describe the kind of product your offering.

4. Solve your customer complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them.

5. Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service.

6. Market yourself, as well as your product. You could write articles, ebooks, do free consulting,
do speaking engagements, etc.

7. Find new target audiences for your products or services. For example, if you're selling coffee to stores try to also sell it to coffee shops.

8. Use the phrase "invest in our product" instead of the words buy or purchase. This makes prospects feel they're investing in their future if they buy.

9. Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties".

10. Use logos and slogans for your business. They make it easier for people to remember and identify your business.

Regards
Roger Mayne
Swiftdeal

10 Magic-Like Ways To Multiply Your Orders

1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying.

2. Publish ezines for other web sites to increase your traffic. You could do it at no charge and in
return just ask for a sponsor ad in each issue.

3. Trade endorsement ads with other ezines. They pull more hits and sales than just trading classified ads because it gives your ad instant credibility.

4. Test your ad copy before you start taking orders. Tell your visitors to email you if they want to be notified when you launch a new product.

5. Get your visitors excited about your product by letting them know how excited you are about it. Tell them why you're excited and use exclamation points.

6. Use incentives to gain referrals if you don't have an affiliate program. Tell people when they refer customers you will award them with free products.

7. Tell your visitors the reason why you're having a sale so they don't think your products are cheap. It could be a holiday/seasonal sale or clearance sale.

8. Stay away from overloading your web site with high tech gadgets. They can create a slow loading web page and distract people away from your offer.

9. Cut out words, phrases, and paragraphs in your ad copy that aren't selling or supporting your product. This will stop people from getting bored with your ad.

10. Keep people at your web site as long as possible. Allow them to download free ebooks, sign-up for contests, use free online services, etc.

Regards
Roger Mayne
Swiftdeal

10 Killer Ways To Sell Your Back-End Products

A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.

If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.

Below are ten killer strategies you can use to sell your back-end products to your existing customers:

1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package.

2. Give customers a free subscription to a customers only ezine when they buy your product. You could include your ad for your back-end product in each issue.

3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.

4. After people order your first product from your web site, take them to a "thank you" web page and include your back-end product ad on that page.

5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.

6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product.

7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.

8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.

9. Send your customers a thank you letter by mail or email. You could mention your back-end product somewhere on the letter.

10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive email or snail mail updates.

Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.

Regards
Roger Mayne
Swiftdeal

Sunday, April 09, 2006

10 Killer Ways To Make Your Online Testimonials More Believable

1. PICTURES
Ask people if they would email a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.

2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.

3. ONLINE AUDIO
You could record people's testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site. You can find more information about converting audio recording's by typing "real audio" at a search engine.

4. POSTCARDS
Have people mail you their testimonial on a postcard, scan it and upload it to your web site. This will give people proof that the testimonial isn't fake because it will have a post mark on it.

5. PROFILES
Ask people to include a profile of themselves with their testimonial. You could just have them answer some questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read.

6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism.

7. RECORDINGS
You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.

8. EMAIL MESSAGES
When you get email testimonials, publish the entire email message instead of just the contents. It will be more believable because it will include the date, time, subject, who it's from and who it's to.

9. CONTACT INFORMATION
When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.

10. ONLINE VIDEO
If some of the people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert the video to an online video file and upload it to your site. You can find more information about converting audio recording's by typing "real video" at a search engine.

Regards
Roger Mayne
Swiftdeal

10 Killer Ways To Make People Click

1. Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example "Don't Click Here If You Are Comfortable With Your Looks"

2. Make your banner ad words as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Your words should relate and highlight your total offer.

3. Offer a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc.

4. Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer.

5. You could have a famous and respectable person on your banner ad representing your product, web site or service. People will click because they'll trust them over you.

6. Use a strong guarantee on your banner ad. You could include the guarantee as a headline for your offer. It could read double or triple your money back guarantee, lifetime your money back guarantee, etc.

7. Tell people to click on your banner ad. Newbies to the internet may net even know they can click on banners. Just having the phrase "click here" on your banner will increase your clickthroughs.

8. You could advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and try out your product or service.

9. Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like make money, lose weight, increase energy, save money, save time, etc.

10. You could advertise a free offer on your banner ad. People love free stuff. The freebie should relate to your target audience. If the freebie is attractive to them they will click.

Regards
Roger Mayne
Swiftdeal

10 Killer Ways To Keep Your Profits Rolling

1. Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site.

2. Offer a free affiliate/reseller program. When you offer people a free opportunity to make money they will line up to visit your web site.

3. Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new "how to" articles.

4. Offer your visitors a free community. People like to have a place were they can have discussions with others on a particular subject.

5. Make people feel safe when they order. Explain to them you won't sell their email address and all their personal information will be kept confidential.

6. Offer free samples or trials of your product. This will let people experience your product and attract people to your web site.

7. Make your ad copy attractive. Your ad should lists benefits before the features. Include guarantees and testimonials in your ad.

8. Remind people to come back and visit your site. They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy.

9. Let people know anything about your business history. They'll feel more comfortable if they know who they are buying from.

10. Give people as many ordering options. Accept credit cards, checks, money orders, and other forms of electronic payments.

Regards
Roger Mayne
Swiftdeal