20 Ways To Convert Visitors Into Subscribers

1. You could offer your visitors a discount on all the products you sell if they subscribe to your free ezine.

2. You could offer your visitors a free ebook if they subscribe to your free ezine.

3. You could offer your visitors a free subscription to your private web site if they subscribe to your free ezine.

4. You could offer your visitors a free advertisement in your free ezine if they subscribe.

5. You could offer your visitors a free tangible gift if they subscribe to your free ezine.

6. You could offer a free automatic entry into your contest or sweepstakes if they subscribe to your free ezine.

7. You could tell your visitors that you offer original content in your free ezine.

8. You could tell your visitors to read a sample issue of your free ezine on your web site.

9. You could offer your visitor's free software if they subscribe to your free ezine.

10. You could offer your visitors a free sign up to your affiliate program if they subscribe to your free ezine.

11. You could offer your visitors a free web service, like free email, if they subscribe to your free ezine.

12. You could publish some of your current ezine subscriber's testimonials on your web site.

13. You could publish any positive reviews you have received about your free ezine on your web site.

14. You could tell your visitors what's going to be published in your next ezine issue.

15. You could tell your visitors that they have the right to republish your ezines content on their own web site if they subscribe to your free ezine.

16. You could publish a list of well-known famous, or respected people that have subscribed to your free ezine.

17. You could tell your visitors what a subscription to your free ezine is worth in dollars.

18. You could tell your visitors all the major benefits of subscribing to your ezine.

19. You could tell your visitors how many people have already subscribed to your ezine.

20. You could tell your visitors that a subscription to your free ezine is only available for a limited time.

Regards
Roger Mayne
Swiftdeal

20 Sure-Fire Ways To Get People To Link To Your Web Site

1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.

3. Allow other people to publish your ezine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your ezine.

4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main web site.

6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web sites ad or banner ad at the top of the discussion board.

7. Start a members only web site. Tell visitors what's in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.

8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.

9. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer people free consulting via email if, in exchange, they either link to your site. People will consider this a huge value because consulting fees can be very expensive.

11. When you purchase a product and it exceeds your expectations email the business a testimonial. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site.

12. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top of the directory's home page.

13. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

14. Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos.

15. Trade other forms of advertising to people that link to your web site. You could trade ezine ads, print ads, autoresponder ads, classified ads, ebook ads, etc.

16. Give away web space to people for free. Since you are giving it away for free, request they link to your site by placing your ad or banner to the site.

17. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.

18. Create an online club or association. Tell your visitors what's included in the membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site.

19. Allow people to use an online service or utilities from your web site if, in exchange, they link to your web site. The online service could be an email account, search engine submission, web page design, copywriting, proofreading, etc.

20. Offer a free e-book to your web site visitors. The ebook should be related to your target audience. Allow them to give the e-book to their own web site visitors by linking directly to your web site.

Regards
Roger Mayne
Swiftdeal

16 Things To Check Before Joining Someone Else's "Pay Per Sale" Affiliate Program

1. Does the affiliate program offer you a free way to join without buying the product or service?

2. Contact other affiliates already in the program to see if they have had any problems.

3. Is the product or service related to your target audience?

4. Can they notify you by email when a sale is made?

5. Do they offer backend products so you can get repeat sales from the same person?

6. How often will you receive a commission check?

7. Do you get credited for a sale if people come back in month and then make a purchase.

8. Can you get around-the-clock help online or offline?

9. Do you get a large percentage of each sale as commission?

10. Do they provide you with proven sales material? (links, banners, classified ads, sales letters etc)

11. Will they give you the leeway to create promotional ads.

12. Do they offer you access to an online sales stats page?

13. Do they use a reputable system to track your sales?

14. Does the affiliate program pay commission for sales of people who sign up under you?

15. Can they offer customers a lot of different ordering options, so in return you won't lose sales.

16. Will they keep in contact with you on a regular basis by email?

Regards
Roger Mayne
Swiftdeal

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your ezine. It's a good idea to also give them a freebie when they
subscribe.

2. Have them sign-up to get access to download a free ebook. The subject of the ebook should
be related to your target audience.

3. Give your visitors a free membership inside your member's only web site. Have them sign-up
to receive a user name and password.

4. Hold a free contest or sweepstakes at your web site. Ask them to give you their contact
information to enter.

5. Offer your visitors free consulting via email. Have them fill out a web form to email you with
their questions.

6. Hold an interactive poll on your web site. Ask your visitors to email you their vote or opinion.

7. Ask your visitors to sign-up for a chance to get a web site award. Have them email you their
contact and web site information.

8. Have visitors fill out a survey on your web site. Give them a free gift as an incentive to complete the form.

9. Offer a free online service from your web site. Have visitors fill out their contact information to sign-up to the free service.

10. Ask visitors to sign your guest book. Tell them they will get a free gift in return.

11. Offer a free affiliate program for your visitors. They will have to sign-up in order to receive
marketing materials and commissions.

12. Allow visitors to submit a free classified ad on your web site. Require them to give a valid
email address in order to post an ad.

13. Give people who visit your web site a free course sent via autoresponder. Just ask them to
fill out their contact information to receive the free course.

14. Offer your visitors free software to download. Have them sign-up to get an access code to unlock the software.

Regards
Roger Mayne
Swiftdeal

12 Ways To Outsell Your Competition

The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.

1. Price- Can you offer a lower price? Can you offer a higher price and increase the perceived value of your product? Do you offer easier payment options than your competition?

2. Packaging- Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package?

3. Delivery- Can you offering cheaper shipping? Do you have a high enough profit margin to offer free shipping? Can you ship your products faster?

4. Benefits- Can you offer more benefits than your competition? Are your benefits stronger? Do you have believable proof that supports your claims?

5. Quality- Is your product built and tested to last longer than your competition? Can you improve the overall quality of your product?

6. Performance- Can you make your product faster at solving your customers problem? Is your product easier to use than your competitions?

7. Features- Can you offer more product features than your competition? Do your features support the benefits you offer?

8. Availability- Is your product always available or do your have to backorder it? Can your product suppliers drop ship to your customers?

9. Extras- Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions?

10. Service- Do you offer your customers free 24 hour customer service? Can you provide free product repair? Does your competition make their customers talk to a machine?

11. Proof- Can you provide more proof than your competition that your product is reliable? Can you provide stronger testimonials or endorsements?

12 Guarantees- Do you have a stronger guarantee than your competition? Do you offer warranties with your product? Do you provide an easier return policy?

Regards
Roger Mayne
Swiftdeal

12 Ways To Create An Order-Pulling Niche

A niche is something that sets your business apart from your competitors. To compete with other businesses nowadays, especially online, you need a unique niche. Just make sure your competitors are not using the same niche. Below are twelve ideas you could use to create an order pulling niche.

1. Your niche could be that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.

2. Your niche could be that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale.

3. Your niche could be that your product achieves results faster. This niche is very effective because people are becoming more and more impatient and want results fast.

4. Your niche could be you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.

5. Your niche could be that your product tastes, smells sounds, looks, or feels better. When you
target the the senses you're triggering basic human attractions.

6. Your niche could be your product is light or compact. People may want to take the product
on a trip or don't have much room where they live.

7. Your niche could be that you've won a business reward. When you win a reward tell your customers or visitors about it. This increases their trust in your business.

8. Your niche could be that your product lasts longer. People don't like taking the time and spending more money buying replacement products all the time.

9. Your niche could be that your product is easy to use. People don't want to buy a product that they have to read a 200 page hard-to-understand instruction manual.

10. You niche could be that your product has better safety features. People want to feel safe when they use your products.

11. Your niche could be that your product was made by hand. Most people believe that products made by hand have better quality.

12. Your niche could be that you stand behind all your products. People want to know that you backup any claims you make about your product with either guarantees, warrantees and free replacements.

Regards
Roger Mayne
Swiftdeal

12 High Readership Content Ideas

1. How To Articles: they include detailed step by step instructions. Examples: how to publish your ezine, how to promote your business, how to attract visitors to your web site.

2. Tips: they are usually small pieces of information about the size of a paragraph. Examples: tips on using a product, tips on doing your taxes.

3. Top Lists: they are a group of tips listed in order, usually numbered from first to last. Examples: top 7 ways to get to the top of search engines, top 10 ways to market your product.

4. News Articles: they can include news about your industry or company information. Examples: joint ventures, new product releases, special events, overseas activity.

5. Interview Articles: they could include interviews from customers, employees and experts. Examples: interview an employee that won an award, an expert related to your industry, a satisfied customer, people profiles.

6. Publications: they include information that's bundled together to take with the person. Examples: ebooks, reports, software, auto responder information.

7. Business History Articles: they include information about your business. Examples: years in business, goals your business has accomplished, community affairs, financial information.

8. Product Articles: they include information about your product or services. Examples: new products, improvements to existing products, new accessories.

9. Visual Content: they include visual helpers that help explains, shows or supports an example. Examples: charts, photos, graphics, graphs.

10. Entertaining Content: they include humorous and off beat information. Examples: contests; quizzes, trivia, puzzles, games, cartoons.

11. Excerpts: they include information used from other resources for different purposes, but can also support your business. Examples: journal articles, transcripts of seminars, reprints, speeches, press releases.

12. Technology Content: they are new technologies you can use to present your content. Examples: audio clips, streaming video, MP3 files.

Regards
Roger Mayne
Swiftdeal

10 Ways Web Site Text Can Impact Your Reader's Buying Decision

The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site.

1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black background.

2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.

3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.

4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.

5. Sizing It Up- You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small.

6. Don't Use All CAPS!- You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.

7. Font Properly- You want to use a text font that relates to the product or services your selling. You don't want to use a comic type font when your selling business books.

8. Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site.

9. I Need Sunglasses- Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site.

10. Check The Readability- It's important to check your spelling and grammar before you upload your web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point across.

Regards
Roger Mayne
Swiftdeal

10 Ways To Sell Your Products Faster

1. Give people a deadline to order. Tell people if they order by Jan 28, 2000 they will get a discount or free bonuses. This will create an urgency so they don't put off buying.

2. Offer people a money back guarantee. The longer the guarantee the more effective it will be. It could be a 30 day, 60 day, 1 year, or lifetime guarantee.

3. Offer a free on-site repair service for products you sell. This is convenient for people because they won't have to send it away for repair and they won't have to be without the product for a long period of time.

4. Publish testimonials on your ad copy. They will give your business credibility and you'll gain peoples trust. It's important to include the persons full name and location with the testimonial.

5. Give people free bonuses when they order yourproduct or service. The free bonuses could be books, jewelry, reports, newsletters, etc.

6. Allow people to make money reselling the product or service. Tell people they can join your affiliate program, if they order. You could pay them per sale, per click, per referral, etc.

7. Offer free 24 hour help with all products you sell. Allow customers to ask you questions by email, by toll free phone, by free fax, etc.

8. Provide free shipping with all orders. If you can't afford it, you could offer free shipping on orders over a specific dollar amount.

9. Give away a free sample of your product. You will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it.

10. Offer a buy one get one free deal. If you sell more than one product this type of deal works great. People will feel they are getting more for their money and order quicker.

Regards
Roger Mayne
Swiftdeal

10 Ways To Propel Visitors To Your Order Page

1. Write your ad copy like you're talking directly to your visitors. Use the words "you", "your", and "you're" a lot in your ad copy.

2. Visit business discussion boards regularly. You could discover helpful advice, online resources and give your own two cents worth.

3. Gain free advertising by listing your business info in your chat room profile. Most chat rooms allow this, but check their rules to be sure.

4. Let people know about your affiliate program. Submit it to numerous affiliate program directories, announce it in your ezine, put it in your sig file, etc.

5. Tell your visitors exactly what you want them to do at your web site. You may want them to order products, subscribe to your ezine, etc.

6. Focus your site on your visitor's desires, not on yourself. They want to know what's in it for them, not that you won an award for your business.

7. Try not to get caught up in loading your site with technological gizmos and gadgets. Concentrate on your words, they will do the actual selling.

8. Create your own ad copy; don't copy the basic run of the mill ad copy. Don't be afraid of trying
something different to increase your sales.

9. Change you ads regularly. Your prospects can get bored seeing the same ad all the time. They
usually see the ad 7 times before they actually buy.

10. Lower your negative word of mouth marketing. You'll always have customers that are dissatisfied. Try to please them as much as possible.

Regards
Roger Mayne
Swiftdeal

10 Ways To Promote Your Web Site While Doing Non Business Tasks

1. Have a bumper sticker printed up with your web site address and other business information. Place it on the bumper of your car. People will see it when you're driving.

2. Have some t-shirts made with your web site address and other business information. Your family or friends could wear them almost anywhere.

3. Have some ball caps made with your web site address and other business information. Wear them to keep the sun out of your eyes and promote your business at the same time.

4. Have some business cards printed up with your web site address and other business information. Pass them out to people you meet or that might be interested in your business.

5. Have a magnetic sign made with your web site address and other business information. Place it on your car door or roof when you are traveling.

6. Have some flyers printed out with your web site address and other business information. Keep a few with you to hang on bulletin boards you see.

7. Have some jackets printed with your web site address and other business information. Give
them away to family and friends. When it's too cold for t-shirts, you can wear jackets.

8. Have some duffle bags made with your web site address and other business information. Give them to family and friends as gifts or use them when you travel.

9. Have some pens imprinted with your web site address and other business information. When you are done filling out your check or signing receipts leave it there for the next person to use or keep.

10. Have some mugs imprinted with your web site address and other business information. Use them when you have company or give them away to friends and family as gifts.

Regards
Roger Mayne
Swiftdeal

10 Ways To Make Your Ad Command Attention

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.

4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.

7. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.

8. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.

Regards
Roger Mayne
Swiftdeal

10 Ways To Keep Visitors At Your Site Longer

The more time people spend at your web site, the more time you'll have to persuade them to buy your product or service. Below are ten powerful ways to keep visitors at your web site longer.

1. Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content.

2. Remind your web site visitors they can print out your content. They may browse around your online store while it's printing.

3. Offer your web site visitors a freebie if they take the time to fill out your online survey. They'll be at the site longer and might buy something afterwards.

4. Offer your visitors free software that they can download right from your web site. While they are waiting they might read your ad.

5. Provide a huge online directory of information that your visitors could search. The directory must contain information your visitors would want.

6. Make sure all your web pages load fast or your visitors will leave fast. Time is precious; they won't waste it waiting for your site to load.

7. Tell your visitors what's offered at your web site at the very beginning. If people are confused about what's being offered they may leave too early.

8. Publish your web site professionally. People will get turned off and leave if they see a lot of spelling and grammar mistakes.

9. Make your site text easy to read. Most people won't strain their eyes trying to read text that is too small, light or bright.

10. Use headlines and sub headlines all over your your web site that will grab visitors attention. It will attract them to explore your web site longer.

Regards
Roger Mayne
Swiftdeal