10 Super Charged Ways To Spark Your Sales

1. Add a free interactive game to your web site. You could hire someone to create it. The game should be related to the theme of your web site.

2. Train your employees as a team instead of just individuals. Everyone must do their job in order for the others do theirs.

3. Make people feel like it's their idea to buy, they will be less hesitant. Tell them in your ad "You're making a smart decision for buying our product".

4. Promote yourself as well as your products. Write articles, ebooks, reports, etc. When you endorse products, people will think your statement is credible.

5. Show your prospects a group of testimonials that stand up for your product. People are more likely to agree with a group than have a different opinion.

6. Maximize your advertising budget and don't go broke like the big web sites. All you need is a small group of loyal customers to sell back end products.

7. Sell to the people that join your affiliate program. They are more likely to by your products because they are interested in selling them for commission.

8. Offer a deluxe product or service as an up sell or back end product. You won't have to create a totally new product just add on to your main one.

9. Tell people what they're thinking and feeling as they read your ad. Most people will actually do it. Your statements should help sell your product.

10. Make your product offer very rare. People perceive things that are rare as being more valuable. You could use a limited time offer or free bonuses.

Regards
Roger Mayne
Swiftdeal

10 High Octane Ways To Unleash Your Profits

1. Use more than one P.S. in your ad copy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.

2. Gain your visitors attention by telling them your problems. People like to hear about other people's problems because it takes away from their own.

3. Create trust with your prospects by telling them something they already know is true. They'll know for sure you're not lying and begin to trust you.

4. Survey your target audience to find out things you have in common with them and use them in your ad. People like people that are like themselves.

5. Offer free classified ads on your web site that expire after a particular time period. People will revisit your web site over and over to resubmit.

6. Forward interesting emails to your online friends with your signature file included. They may end up forwarding it to their friends and so on.

7. Organize your web site into categories. Visitors won't get frustrated and leave your site because they can't find what they're looking for.

8. Give your web site visitors a "thank you" email This'll remind them to revisit. Just get their email address and permission.

9. Advertise that your online business is for sale. Try to sell it for $10,000,000 dollars. You'll either get $10,000,000 or you'll get curious visitors.

10. Try auctioning off your products. Set up the auction software on your web site. Give customers the option of paying outright or bidding.

Regards
Roger Mayne
Swiftdeal

10 Things You Should Try To Barter For Before Buying

1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid ezines, courses, etc.

2. Advertising Space - it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax ads, online classified ads, etc.

3. Web Hosting - you could offer a free advertisement for their web hosting service on your site in return for free or discounted hosting.

4. Software - it could be for tax software, web site authoring software, accounting software, newsletter software, graphic design software, etc.

5. Writing/Editing - it could be for web site content, promotional articles, press releases, ezine articles, promotional ebooks, etc.

6. Accounting/Bookeeping - you could offer a no cost advertisement in exchange for their accounting and booking services.

7. Consulting - it could be market consulting, legal consulting, computer/software consulting, business consulting, etc.

8. Copy writing - it could be for brochures, business cards, classified ads, sales letters, product packages, banner ads, promotional products, etc.

9. Merchant Accounts - you could offer no cost insert ads in your product packages in exchange for the option of accepting credit cards.

10. Internet Access - you could offer a no cost pop up ad on your web site in exchange for free or discounted Internet access.

Regards
Roger Mayne
Swiftdeal

10 Persuasive Triggers To Plug Into Your Ad

1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.

2. Most people want to associate with others that have the same interests. Give your prospects a free membership in a private chat room just for them.

3. Most people want a clean environment. Tell your prospects that you'll donate a percentage of your profits to help clean the environment.

4. Most people want to eat good food. Give your customers free coupons to a nice restaurant when they purchase your product.

5. Most people need or want new information to absorb. Give your customers a free ebook or tip sheet when they purchase your product.

6. Most people want to avoid or end pain. Tell your prospects how much pain and problems they will avoid or end if they buy your product.

7. Most people want to gain pleasure. Tell your prospects how much pleasure or the benefits they will gain, if they purchase your product.

8. Most people don't want to miss out on a major opportunity that they could regret in the future. Tell your prospects you'll be raising the price shortly.

9. Most people want to have good health and live longer. Give your prospects free coupons to a fitness club when they buy your product.

10. Most people want to belong to something or a select group. Give your prospects a free membership into your club when they buy your product.

Regards
Roger Mayne
Swiftdeal

10 Psychological Desires To Insert Into Your Ad

1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering.

2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc.

3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a privacy policy.

4. Most people want to receive compliments for their achievements. Give your prospects plenty of compliments for them considering your product.

5. Most people are curious about things that could affect their current lifestyle. You could use words like "Secret" or "Confidential" in your ad.

6. Most people want to invest in their future. Tell your prospects to "invest in your product" instead of "buy our product".

7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like "New", "Just Released", etc.

8. Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them.

9. Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product.

10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which goals they'll achieve by ordering your product.

Regards
Roger Mayne
Swiftdeal

10 Lightning Fast Ways To Escalate Your Sales

1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they'll be persuaded to buy your expensive one.

2. Allow your visitors to decide how much they want to pay for your product. I only recommend it for products that don't sell or ones that hardly sell.

3. Create an extra revenue stream with your web site's articles or content. Publish the first paragraph of each article and charge people to read the rest.

4. Email targeted ezines and ask them to do a joint venture with you. Ask them to run your ad and in exchange they get a percentage of the profits.

5. Find a tiny niche for your new free ezine. There are thousands of free ezines; your ezine needs to be extra specialized to attract new subscribers.

6. Test your ads by using autoresponders. You can have people email your autoresponders to get more information and you just check your traffic reports.

7. Create credibility and trust with your visitors by telling them something they already know. They'll know for sure you're not lying to them.

8. Make residual income from your customers by selling back end products. If you don't have any, you could sign up to related affiliate programs.

9. Use a redirect page to boost your sales. People think the long affiliate URLs look unprofessional in email so you could redirect them to a web link.

10. Create an extra income from your web site by charging for consulting. The consulting should be related to your web site's theme.

Regards
Roger Mayne
Swiftdeal

20 Possible Reasons Why Your Business Is Failing

1. You don't offer free original content.

2. You don't use a signature file on your emails.

3. You don't offer free software.

4. You don't have your own domain name.

5. You don't offer a free contest or sweepstakes.

6. You don't test and improve your ad copy.

7. You don't offer a free web site directory.

8. You don't give people any urgency to buy now.

9. You don't offer a free ezine.

10. You don't attract the target audience that would buy your product or service.

11. You don't offer a free community.

12 You don't let people read your ad before they get your freebie.

13. You don't offer a free affiliate program.

14. You don't make your web site look professional.

15. You don't offer a free online service.

16. You don't give people as many ordering options as possible.

17. You don't offer free current information.

18. You don't let people know anything about your business.

19. You don't offer free samples of your product or service.

20. You don't make people feel safe and secure when they order.

Regards
Roger Mayne
Swiftdeal

10 Ways To Gain An Avalanche Of Sales

1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc.

2. Become well known by speaking or chatting at seminars. The seminars could be held offline, in a chat room, by telephone or via email.

3. Start a free ebook club on your web site. People could sign up to receive a free ebook from you each month. Just include your product ad in the ebooks.

4. Give away your products or expertise to internet business newbies. Just ask them in return to place your link on their web site.

5. Trigger your visitors to buy your products by using colors. You should totally relax and think about which colors would compel prospects to order.

6. Let your past offline customers know about your web site. When they visit and sign up to your ezine it will remind them to shop at your online store.

7. Create a long term relationship with your entire customer base. You can stay in touch with them through an ezine, with greeting cards, etc.

8. Repeat the 3 most powerful or appealing benefits throughout your ad copy. Repetition can brand your product's benefits quicker in your prospects mind.

9. Give your new customers surprise free gifts. This will increase their loyalty and give you more word of mouth advertising.

10. Make your long ad copy interesting enough so people click through to the next web page. If it's not, they won't take the time to click and read more.

Regards
Roger Mayne
Swiftdeal

10 Ways To Improve Your Customer Service

1. Stay in contact with customers on a regular basis. Offer them a free ezine subscription. Ask customers if they want to be updated by email when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.

2. Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.

3. Make it easy for your customers to navigate on your web site. Have a "FAQ" page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your web site more customer friendly.

4. Resolve your customers complaints quickly and successfully. Answer all email and phone calls within an hour. If possible, you the owner of the business, personally take care of the problem. This will show your customers you really care about them.

5. Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to contact you by email. Hyperlink your email address so customers won't have to type it. Offer toll free numbers for phone and fax contacts.

6. Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.

7. Give your customers more than they expect. Send thank you gifts to lifetime customers. Email them online greeting cards on holidays or birthdays. Award bonuses to your customers who make a big purchase.

8. Always be polite to your customers. Use the words your welcome, please, and thank you. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a
big way.

9. Reward customers a point for every one dollar they spend. Let's say customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer.

10. Build strong relationships with your customers. Invite them to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue's, dances etc. This will make them feel important when you include them in regular business operations and special events.

Regards
Roger Mayne
Swiftdeal

8 Ways To Increase The Perceived Value Of Your Freebies

Almost everyone is giving away a freebie so they can attract people to their web site. They are giving away free ezines, ebooks, services, etc. What's happening to all this free stuff? It's losing it's perceived value. Every time you surf the internet or check your email you see at least 20 to 50 freebies offers.

Don't get me wrong freebies do increase traffic, but not like they did when the internet was new. The key is to increase the perceived value of your freebies so they will be more attractive to your audience. How do you do this? Well, here are eight ways:

1. You could tell them what the freebie is worth with a dollar amount. For example, "Subscribe to my free ezine! A $199 value!".

2. You could add other freebies to your freebie that will increase the value. For example, "Subscribe to my free ezine and get free access to our "subscribers only" private web site!".

3. You could tell them the freebie is only available for a limited time. For example, " Download our free ebook, this free offer will only be available until May 30, 2007."

4. You could tell them the freebie is only available to a limited number of people. For example, " Our free software will only be available for the next 100 people that download it."

5. You could give more details about the freebie. List the benefits, features, what problems the freebie will solve, etc.

6. You could describe your freebie to sound more attractive. For example, instead of "free report" you could say "free never released top secret document".

7. You could list testimonials for your freebie. Most businesses don't give testimonials for their freebies. This would defiantly increase your freebies value.

8. You could tell people how many people have already receive your freebie. For example, "15,000 people have already subscribed to my free ezine! Can they all be wrong?"

These are only a few ways you can add value to your freebies. You could be creative and think up some other ways to increase the perceived value of your freebies. Also test each idea to see which one draws the most traffic to your web site.

Regards
Roger Mayne
Swiftdeal

8 Benefits Of Helping An Online Business Newbie

Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction.

You'll get many benefits from helping online business newbies. Below are eight possible benefits you could receive:

1. You will feel good knowing that you had a part in helping them build their business. You can sit back and say "I had a part in their success."

2. They may become one of your best friends. Most people can use new friends, even business owners. You may even become business partners and create a totally new business together.

3. You could end up being strategic business allies in the future. You could regularly do joint venture and cross promotion deals with each other.

4. They may help you out with your business. Maybe they will give you some testimonials or endorsements for your products or services.

5. You might gain some valuable referrals from them. They may also join your affiliate program and make sales for your business.

6. They might offer you some free advertising space on their web site or in their ezine for your help. You could also exchange advertising with them.

7. You both could end up developing a new product or service together. The product or service could be a combination of your current ones.

8. They might purchase the products you sell and become one of your best customers. You could sell them many back end products or services in the future.

There are probably many other benefits you could get from helping a new online business owner. Always remember to help them out because it's the nice thing to do and not just to benefit your own business.

Regards
Roger Mayne
Swiftdeal

5 New And Lesser-Known Online Business Ideas

1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.

2. Start a members only web site. Tell visitors what's in your members only site and what it costs to get access. Offer them a free membership, if, in exchange they link to your web site, post your banner on their home page or agree to advertise your web site in their ezine for a set period of time. Usually they will agree to the free advertising to save money. This is a powerful way to get free advertising.

3. Want a popular discussion board? This technique is based on the number of postings made by any one person. You could give away a free product or service to any person that posts ten or more messages on your discussion in a month. It could be a free e-book, report, email consulting etc. Just keep track of everyone's postings each month. This could also work for email discussion lists.

4. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main product or service. All those links can add up to a large amount of traffic for your web site.

5. There are millions of web sites on the internet. Instead of marketing your web site as a web site. Market it as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just place your ad or banner for your product or service on the top of each web page.

Regards
Roger Mayne
Swiftdeal

5 Innovative Ways To Advertise Your Web Site

1. Directory Linking
Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the directory's home page. This technique will get lots of people to link to your web site and give you free advertising.

2. Bonus Advertising
Do you have a product or service that doesn't sell good? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad on the product or in the product package.

3. Autoresponder Trade
Trade autoresponder ads with other businesses. If both of you send out information with autoresponders just exchange a small classified ad to put at the bottom or top of each other's autoresponder message.

4. Tip Line
Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message.

5. Content Swap
Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

Regards
Roger Mayne
Swiftdeal

42 Deadly Ad Copy Sins That I've Made

I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Now that I am in business, I have written some of my own ad copies. Some of them have worked, some of them have bombed. The key is to keep changing and testing your ad copy, don't just write one and then stop. I don't have a college degree in copywriting, but I know to learn from the mistakes and never give up.

Below I've made a list of 42 deadly ad copy sins that I've made over the years and that you can learn from:

-no compelling headline
-no believable testimonials
-no sub headlines
-no attractive benefits
-no features
-no strong guarantees
-no asking or answering questions
-no proof of benefits offered
-no contact information for questions
-no endorsements
-no conversational writing
-too long of sentences
-no deadline to order
-no free trials
-spelling mistakes
-grammar mistakes
-too light of text
-too dark of background
-ad copy doesn't blend together
-no breaks in ad copy
-no bullets
-ad copy in all CAPS
-few ordering options
-no visual aids
-no comparison to competition
-no reminding of benefits or deadlines
-no information about your business
-no appealing adjectives
-no appealing phrases
-too large of text
-too small of text
-no emotional appeal
-too large of paragraphs
-no story telling
-no underlining or bolding of keywords
-too short of ad copy
-too long of ad copy
-no facts or case studies
-hard to understand jargon
-no free bonuses
-too low of price
-too high of price

Don't get me wrong, not all 42 of my ad copy sins will apply to each and every ad you write. It is just a list you can use in the future. If you currently have an ad copy, compare it to the list right now. Your ad copy could make or break your sales.

Regards
Roger Mayne
Swiftdeal

4 Alternative Ways To Gain Lifetime Customers

You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. You will just end up losing all these potential lifetime customers. However, there are many ways you can minimize the loss of these prospects.

One way is to accept barter offers for your product. Maybe the person can't afford to buy your product. They may have something you could use in your business or personal life. If the barter deal isn't fair enough, either of you could add in some cash. You may not make money but, they might buy other products you offer.

Another way is to include a negotiation offer at the end of your ad copy. Tell your reader if there is something they don't like about your offer, they could contact you and negotiate a different buying offer. They may not like your price, guarantee, shipping methods, payment options, etc. You can gain a potential lifetime customer by being flexible with your offer and negotiating instead of losing them.

A simple way to attract lifetime customers would be to give people a freebie. The freebie should be related to the other products or services you sell. You may not be getting paid for the freebie, but you will get a lot more people using one of your products because it is free. If they are impressed by your free product there is a high chance they'll buy your other products in the future.

The last way is to sell your product at the price it costs you to produce or buy it. You will usually sell more products at a lower price than your competition which equals more potential lifetime customers. You will break even in cost but you'll make your profit from the upsell and backend products your sell your lifetime customers.

Regards
Roger Mayne
Swiftdeal

20 Ways To Increase Your Traffic And Sales With Ebooks

1. People love to get free stuff. A free ebook is perfect. They will visit your web site to get the free valuable information.

2. Give away the full version of your ebook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.

3. When you write and give away a free ebook you will become known as an expert. This will gain people's trust and they will buy your main product or service quicker.

4. Publish your web site in ebook format. Put the ebook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your ebook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your ebook for free, if they give the email addresses of 3 to 5 friends or associates that would be interested in your ebook. This will quickly build your email list.

7. Create a directory of web sites in ebook form. List peoples web sites in the directory that will agree to advertise the ebook on their web site or ezine. This will give them an incentive to give
away or advertise your ebook.

8. Allow other people to give away your free ebook. This will increase the number of people that will see your ad in the ebook. You could also include a mini catalog of all your product or services that you offer in the ebook.

9. Gain new leads by having people sign up and give you their contact information before they can download your ebook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your ebook. You could charge for full page color ads, classified ads or banners ads. You could also trade advertising space in your ebook for other forms of advertising.

11. Give away the ebook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the ebook for a new back end product you're offering.

12. Get free advertising by submitting your ebook to freebie and freeware/shareware web sites. This will increase the number of people that will download your ebook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the ebook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your web site so people can win your ebook. You'll get free advertising by submitting your contest ad to free contest or sweepstakes directories.

15. You will gain valuable referrals from people telling others about your ebook. Word of mouth advertising can be very effective.

16. Make money cross promoting your ebook with other people's products or services. This technique will double your marketing effort without spending more time and money on your part.

17. Increase your ezine subscribers by giving away your ebook to people that subscribe to your ezine. This will give people an incentive to subscribe. Allow your ezine subscribers to also give it away to multiply your subscribers.

18. Give away the ebook to people that join your affiliate program. This will increase the number of people that sign-up. You could also create an ebook for them to use that will help them promote your product or service.

19. Give away the ebook in exchange for people leaving their contact information. This will help you follow-up with the prospects who buy your main product or service.

20. Offer a free ebook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.

Regards
Roger Mayne
Swiftdeal