18 Reasons To Write An Ebook And Then Give It Away For FREE

1. People will visit your web site to get the free valuable information.

2. Advertise your products or services in the ebook.

3. You will become known as an expert on the subject of the ebook.

4. Offer the ebook as a free bonus for purchasing one of your products or services.

5. Allow other people give away the ebook to increase visitors to your web site.

6. Gain new leads by having people sign up and give their contact information before they can download your ebook.

7. The word "FREE" is the most appealing word on the internet.

8. Conduct market research asking people to fill out a survey before getting the ebook.

9. Make money selling advertising space in the ebook.

10. Give away the ebook as a special gift to your current customers letting them know you appreciate their business.

11. Gain free advertising by submitting the ebook on freebie sites.

12. Make money selling the reprint rights to people who would like to sell the ebook.

13. You'll gain valuable referrals from people telling others about your ebook.

14. Make money cross promoting the ebook as a free bonus with other people's products or services.

15. Gain free publicity sending press releases announcing your ''Free Ebook Giveaway.''

16. Increase subscribers to your ezine by giving away the ebook as an incentive to subscribe.

17. Give away the ebook to people that join your affiliate program.

18. The biggest reason you should write an ebook and then give it away for free: you'll feel good helping people improve their lives.

Regards
Roger Mayne
Swiftdeal

How To Turn Freebies Into Sales

You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.

It's important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there's no shipping or physical material costs.

Below are some popular types of freebies. In the examples are some other benefits and a tips for offering freebies to your buyers.

FREE COUPON/GIFT CERTIFICATE

Offer potential customers a free coupon or gift certificate for a back end product or service you're selling. This will increase your chances for repeat purchases.

FREE BOOKLET/EBOOK

Offer a free booklet or e-book related to your main product or service. Inform potential customers that it is a limited time offer and it will only be available before a specific date.

FREE MEMBERS ONLY WEB SITE

Offer a free membership into your members only web site. Tell them what it normally costs for people who don't purchase.

FREE AUDIO CASSETTE/VIDEO

Offer a free audio cassette or video to people who buy. Let them know this audio cassette or video can't be found anywhere else, only through this special offer.

FREE EMAIL COURSE

Offer a free email course on a topic related to your product or service. Add your back end product ads to each email course lesson.

FREE CHAT ROOM SEMINAR/CONSULTING

Offer a free chat room seminar or consulting to give away as a freebie. You will become know as an expert on the topic by electing to do the seminar or consulting yourself.

FREE GIFT

Offer a free gift if they buy your product or service. Giving the value of the free give will attract them to purchase your main product or service.

Regards
Roger Mayne
Swiftdeal

3 Ways To Generate Profitable Business Ideas Anytime

All businesses are created first by ideas. Then once you're in business you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one just one idea. That's all!

Below are three ways to generate profitable business ideas.

1. Communicating regularly with other business people can generate many ideas. There are many resources online and offline to meet new business people lie; seminars, chat rooms, discussion boards, trade shows etc. Sharing your knowledge, asking questions, and taking in new information will stimulate your mind. Your brain will begin to put all this information together to create profitable business ideas.

2. If you're not much of a communicator, try reading. Reading can also stimulate your mind. Read business books, magazines, e-books, web sites, journals, ezines, newspapers etc. Your
brain will generate profitable ideas by absorbing and rearranging this information on a regular basis.

3. Don't have a lot of time to read? You could listen to business audio books, seminars and courses. Listen to them in the car, while your doing house work, working in the yard, or exercising. Also, tune in business related radio stations. This will help you save time and generate profitable business ideas at the same time.

There are a few extra tips that will help improve these idea generation strategies. Take short breaks to brainstorm about the information you absorbed. Keep a notepad and pen handy to record your ideas so you don't forget them. All businesses need profitable business ideas to stay ahead of competition and survive.

Regards
Roger Mayne
Swiftdeal

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:

- your press release should sound like news, not an ad

- you should only send your press release to the media related to the topic of your press release

- keep your press release one page in length

- your header, contact information and release date should be at the top of your press release

- use short sentences and double space in between sentences

- your header and first few sentences should capture the readers attention

- you should tell a story and briefly mention your business, product or service in the body of the press release

- proofread your press release many times. Look for grammar and spelling mistakes.

Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:

- new products or services you're offering on your web site

- the results of an online survey or poll you've completed

- a virtual trade show or seminar you're hosting

- a free chat room class you're teaching

- your opening of a new web site

- an online award your business or web site has won

- a free email newsletter you're publishing

- new online products or services you're giving away

- an online business association or club you're starting

- a famous person that's endorsing your business

- a major joint venture you're doing with another business

- a new book or ebook you wrote

- an expert or celebrity who's speaking in your chat room

- a fundraising event you're doing at your web site

- a new contest or sweepstakes you're having at your site

- major sponsorships you're doing online

You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.

Regards
Roger Mayne
Swiftdeal

Reward Your Customers

The formula for success for any business is to get your customers to make repeat purchases. There are a number of factors involved for getting repeat customers: pricing, quality of products and services, excellent customer service etc. One of the best ways is to reward your customers for their repeat purchases. Here are three effective customer reward programs you could implement:

Number Of Purchases

This program is based on the number of purchases made by any customer. You could give away a free product or service to any customer that makes ten or more purchases. To make the program more effective you could require a set time period that all ten purchases must be made by.

Dollar Amount

You can require a certain dollar amount be spent before the customer receives a reward. Tell customers if they spend over $50 in one month at your web site they get a 50% discount on their next purchase. You could also just reward one customer who spends the most every month with a bigger reward like a vacation.

Points System

Reward customers a point for every one-dollar they spend. Lets say customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer. To push slower selling products or services just offer more points per dollar spent for those particular items.

The kind of rewards you give should depend on what your business can afford. Cheaper rewards could be gift certificates, coupons, clothes, or movie passes. Expensive rewards could be jewelry, vacations, bed and breakfast gift certificates, electronics or computer equipment.

You may want to invest in a good database program to keep track of your rewards program. I also recommend contacting a legal professional for advice, set-up and the structure of your rewards program. I hope these ideas I've given you help make your business more successful.

Regards
Roger Mayne
Swiftdeal

Redecorate Your Web Site To Increase Sales

The use of the right colors on your web site can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors.

Here are a list of colors with some emotions and symbolizations they can cause:

Red - love, excitement, warmth

Pink - romantic, affection, sensuality

White - purity, peace, perfection

Blue - sky, water, travel, freedom, truth

Purple - royalty, dignity

Black - space, night, authority

Green - money, calm, envy, greed

Yellow - light, purity, understanding

Orange - autumn, youthfulness, fire

Brown - wood, comfort, strength

It is very important to know which emotions or symbolizations will trigger your target audience to buy your product or service. If your selling a money-making product you should use green colors to represent money or bring out the emotion of greed. People also associate comfort and travel with money so you maybe want ad in some brown and blue colors on your web site.

The same principle can be applied to graphics or pictures of your product on your web site. Package your products with colors that will trigger your audience to buy. If your selling a book about how to be more romantic, use red and pink colors on the cover. I hope these simple web site color techniques will increase your business's sales.

Regards
Roger Mayne
Swiftdeal

Joint Ventures Revealed

A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing joint ventures with other businesses can increase your chances of beating your competition, increase your sales and increase your profits quickly. Plus:

-you can save money when businesses share operating costs

-you can get referrals from other businesses

-you can save valuable time when businesses share the workload

-you can offer your customers new products and services

-you can gain new business associates

-you can save money by sharing advertising and marketing costs

-you can get free advice and important information from other businesses

You can find businesses to joint venture with online or offline. I try to find businesses that have the same target audience, but are not direct competition with my business. Here are a few ways to find joint ventures online:

-subscribe and participate in email discussion groups, online forums and newsgroups that deal with your target audience

-subscribe to ezines that deal with your targeted audience

-note on your Web site or ezine that you are interested in doing joint ventures

-search in your favorite web directories and search engines to find businesses to joint venture with online

Once you find a business simply email them your proposal. Tell the business owner the benefits of the joint venture. Explain to him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, Web site, products and services. Using all three methods above will greater your chance of constructing a profitable joint venture.

Good Luck!

Regards
Roger Mayne
Swiftdeal

10 Scorching Ways To Heat Up Your Sales

1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc.

2. Give a percentage of your profits to a cause your customers would like. It could be a charity, school, environmental improvements, etc.

3. Take harsh criticism the right way and improve your online business. Don't get down in the dumps, improve the situation so it doesn't happen again.

4. Try bartering before you buy services, supplies and equipment for your business. You can use the extra money you save on advertising your business.

5. Give away a follow-up email course on an autoresponder. Include your ad with each lesson. People will buy quicker when they see your ad repeatedly.

6. Make sure your classified ads don't sound like an ad. Don't ask people to buy anything or they won't click, give something away instead.

7. Give your free bonus products extra perceived value. Don't use the phrase "free bonuses" use the phrase "you will also get".

8. Keep your visitors on your web site longer. The longer they stay, the greater chance they will buy. Just hold a treasure hunt contest on your web site.

9. Make sure you're always creating new products and services or improving old ones. Most products or services won't stand the test of time online.

10. Split the cost of online advertising and marketing by sharing a web site with a similar, non-competing business. You would both put up half the cost.

Regards
Roger Mayne
Swiftdeal

10 Amplifying Ways To Turn Up Your Sales Volume

1. Make your potential customers forget about the competition. Just tell them to forget with a factual and believable reason why they should.

2. Joint venture with your competition if you can't beat them. You could agree to work together and beat the other competition then share the profits.

3. Visit chat rooms were your potential customers would gather. You can lurk and do market research or mention your product to people.

4. Make your web site sticky by building a large directory of web sites your visitors would enjoy. It saves them precious time searching for them.

5. Start a free-to-join business association from your web site. Just ask all members to place your association logo and link on their web site.

6. Make extra revenue for your web site by selling advertising space on your web site, in your ezine, in your free ebooks, on your classified ad site, etc.

7. Switch your marketing plan when your market dies for your product. Be flexible and redesign your product for a different market.

8. Make your web site worth revisiting. Give your visitors original content, free ebooks, information web site links, free useful software, etc.

9. Build your opt-in email list using an FFA (free-for-all links page). People can submit links to your links page and you can send them a thanks email.

10. Reward your customers for giving you product feedback. It could be discounted products, useful software, information products, etc.

Regards
Roger Mayne
Swiftdeal

10 Phenomenal Ways To Plug In Extra Profits

1. Attend trade shows and seminars that are related to your specific industry. Pass out business cards or brochures about your business.

2. Swap articles with other ezines publishers. You could get your articles published more often if in exchange you publish their articles.

3. Ask people to link to your site's content. Some people may not want to link to your home page but might want to link to your content.

4. Convert your web site into an ebook. You could offer your ebook as a free bonus for your product or another business' product.

5. Create ebooks for other web sites or businesses. You could create them for no charge in exchange for an ad or mention of your web site inside.

6. Team-up with eight to ten other sites to promote the same web site. Just include everyone's products on the web site you are all promoting.

7. Give free email consultations to your customers. When you email them back your advice include a small ad for a back end product your selling.

8. Encourage your customers or visitors to email you questions about your product or web site. Just include your sig file with your reply.

9. Give out free web space on your server. Many of your visitors may want to publish their own web site. Just require that they publish your banner ad.

10. Design web sites for other businesses for free. Just require them to publish your banner or text ad somewhere on their home page.

Regards
Roger Mayne
Swiftdeal