Increase Your Target Markets

Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now.

REDESIGN

You can increase your target markets by redesigning your products and services. For example: you're selling a book called "Internet Marketing Tips For Accountants" You could rewrite part of your book and call it "Internet Marketing Tips For Lawyers". You've now increased your target markets by redesigning your book.

ADD-ON

You can increase your target markets by adding on other product or service with your main one. For example: if you're selling a football magazine you could add a free football when someone buys a subscription. You're now targeting people who want the football magazine and those
that want to play football out in the yard. Sometimes they buy stuff just to get the freebies.

TEAM-UP

You can increase your target markets by doing a cross promotion with a similar non-competeing businesses. For example: your business sells tennis rackets and you find another business to cross promote with that sells tennis balls. You could combine your racket and their balls in one package. You are now targeting people that need tennis rackets and balls.

Regards
Roger Mayne
Swiftdeal

Multiply Your Links

I feel the most effective way to get people to link to your web site is by offering web masters the option of giving away your free stuff. In exchange, they link to your web site. Why would other web masters want to do this? They may want give away a freebie to draw traffic to their web
site. They also may not have the time, knowledge or skills to give away certain types of electronic freebies from their web site.

Your links will just keep multiplying. When a web master offers your freebie to his or her visitors. Those visitors may decide to also give away your freebie. And so on and so on... The more people that link to your web site the more traffic you'll get. Below are four of the most popular types of freebies given away on the internet to increase traffic.

Free Software

Offer free software from your web site. The software could be freeware, shareware or demos.

Free Online Services

Offer a free online service from your web site. The online service could be an email account, search engine submission or email consulting, etc.

Free Information

Offer valuable free information from your web site. The information could be a report, article, ebook, online audio recording or email course, etc.

Free Affiliate Program

Offer a free affiliate program from your web site. The affiliate program could be pay per sale, click through, two tiered, etc.

Now, I know, there are many other ways to get links like trading or exchanging links with other web sites or joining a banner exchange. You can also do joint ventures or cross promoting. I feel these are not as effective as multiplying your links. I hope this article can help you increase traffic to your web site.

Regards
Roger Mayne
Swiftdeal

How To Use Outsourcing To Beat Your Competition

Outsourcing is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don't have the room, you need an expert, you have periodic busy periods, or you need more production to get orders out on time etc. You could outsource accounting, secretarial tasks , factory help, computer training, web design etc. Below are ways to use outsoursing to beat your competition.

By outsourcing part of your workload you can save time and spend more time concentrating on beating your competition.

-you won't have to take time training new employees

-you won't have to do time consuming tasks like adding on new equipment

-you won't have to learn a new software program or other equipment

-you won't have to interview employee candidates

-you won't have to fill out all the complicated employee paper work like tax forms, scheduling, retirement plans etc.

By outsourcing part of your workload you can save money and spend more money on marketing or advertising to beat your competition.

-you won't have to buy extra office and other equipment

-you won't have to buy extra office or work space

-you won't have spend money on employee costs like; taxes, medical, vacation time, holidays, workers comp., unemployment costs etc. (these may vary by which country you do business)

There are many other ways outsourcing can help you beat your competition. Here are a few more:

-the extra help can help you complete and deliver orders faster

-you could expand your market share by becoming the middleman and offering your subcontractors services or products

-you could end up getting orders from your subcontractors

-it will allow your business to take on extra or large orders

Regards
Roger Mayne
Swiftdeal