Friday, September 29, 2006

How To Get Free Advertising By Giving Away Online Content

Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their ezine. The resource box at the end of your article acts as an ad. In return, you get free advertising. It's a win/win situation for both you and the people that need the extra content.

There are many forms of free content. It could be articles, reports, news stories, ebooks, ezines, e-mags, virtual email courses, press releases, web books, etc.

You can take it a step further and make giving away content an even more powerful way to get free advertising. For example, give your free ebook to one person and allow them the rights to also give it away. Do you see what I'm leading up to? Let's say only 20 people download your ebook. Those 20 people may give away your ebook to 20 more people. That's a total of 400 people that have seen your ad in the ebook. And it just keeps multiplying!

If you keep producing free content over a long period of time it starts building up. Now, take all your free content and create an online directory. You can use your free content directory as a web site traffic generator. You can ask people to add the directory to their web site by linking to yours.

In conclusion, giving away content gives you three powerful ways to get free advertising. You can submit free content, allow other people to give away your free content, or have people link to your web site to give away the free content. My advice is to take it one step at a time and this system will bring traffic to your web site over and over for years to come.

Regards
Roger Mayne
Swiftdeal

Six Little Used Online Marketing Strategies

1. Utilize Your Knowledge

Do you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via email if in exchange they either link to your web site, run your promotional ad in their ezine or place your banner ad on their web site for a set period of time.

2. Become A Publisher

Publish ezines for other people for free. In return for your work in designing, updating and gathering content you request that your promotional ad be placed at the top of each issue. Their duties will be to promote and send out each issue to their subscribers.

3. Persuade Them To Sign

A great way to get email addresses and testimonials for your online business is to ask people to sign your guest book. The problem is a lot of people won't take the extra time to sign your guest book. An effective way to persuade them to sign your guest book is to give them something free in return.

4. Create An E-mag

Publish your ezine in ebook format. You could offer more articles per issue. You could add graphics with the articles just like in print magazines. Your advertising revenue would increase because you could charge businesses for full page color ads.

5. Tell Them What's Next

Get your visitors excited about revisiting your web site. Tell them about upcoming articles, prize drawings, free stuff, etc. If they know what's in store for them, they will revisit. Tell them to sign up for an email reminder or tell them to bookmark your web site.

6. Share Your Information

Create a web book that's related to your web site topic. Give people the option of linking to the web book so they give it away to their visitors. Put your ad on top of the title page to get free advertising. This strategy will easily multiply your advertising exposure.

Regards
Roger Mayne
Swiftdeal

5 Unique Ways To Get FREE Advertising

1. Give Testimonials

When you purchase a product or service and it exceeds your expectations email the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.

2. Leave A Message

When you visit a web site with a discussion board leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at the end of the message. Some discussion boards let you post your banner ad or text link.

3. Sign Guest Books

When you visit a well designed web site leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your sig file so other people will see it when they sign the guest book.

4. Write A Review

When you visit a web site you enjoyed a lot write a review for the web site Write about the benefits you gain from the site, the web site design, interesting online services it offers etc. Email the review to the web site. Tell them they can publish it on their web site if they include your resource box at the end.

5. Send An Email To The Editor

When you read a good article or enjoy a certain ezine, email a compliment to the editor. Give the editor permission to publish the compliment in their ezine if they include your signature file at the end. The editor may post it on his or her web site.

Regards
Roger Mayne
Swiftdeal

10 Ways Writing Articles Can Improve Your Business

1. Submit them to ezines and web sites for publishing. Include your resource box at the end of the article to get free advertising.

2. Combine your articles into a free ebook. You can place your business ad in the ebook. Give it away to visitors and allow them to do the same to multiply your advertising.

3. Create an article directory on your web site. People will visit your web site to get the free information.

4. Submit your articles to print publications that pay for submissions. You can make extra income getting paid as a freelance writer.

5. Combine a few of your articles together into a free report. Give away the free report as a bonus for buying your main product or service.

6. Publish a book with all your articles. Make extra money selling the book from your web site.

7. Give people an instant article directory. Tell visitors they can instantly add a free article directory to their web site by linking to yours. All those links can add up to a large amount of traffic to your web site.

8. Post your articles in related online communities. This can give you free advertising in newsgroups, forums and email discussion lists.

9. Allow people to include your articles in their free ebooks. Your article could end up being in 20 to 30 ebooks in no time. You won't even have to promote the ebooks.

10. Let people access your articles by autorepsonder. Include your full page email ad with the article.

Regards
Roger Mayne
Swiftdeal