Monday, October 09, 2006

How To Use Online Auctions As Traffic Generators

There are thousands of online auctions on the internet. People love them because they can usually find great bargains. If you have an online business, you can use them to increase traffic to your web site.

You could create an electronic book or report that relates to your online business, then auction it off at an online auction. You could increase traffic to your web site by placing an ad for your web site in the electronic publication. Some online auctions will even allow you to link directly to your web site.

Electronic publications won't cost you anything to ship. You could send them via email or allow people to download the electronic publication from your web site. You can also auction them off for a lower price. When they visit your web site you could offer them a higher priced product.

You could also get traffic from people who don't bid or don't get the winning bid. You could direct them to your web site to download and read a free sample of the ebook or report before they bid. If they want more detailed information about the ebook or report, you could also direct them to your web site.

You can also get traffic to your web site by auctioning a physical product. Print your web site advertisement on a flyer or brochure then insert it into each product package you ship.

Before you start auctioning any product at an online auction, read the terms and conditions. Some auctions may not allow the auctioning of electronic products or directly linking to your web site where you have other products for sale.

Regards
Roger Mayne
Swiftdeal

Increase Your Orders By Answering Questions

People will contact your customer service to ask questions about your business or products. Did you know you can increase your orders by training your customer service to actually sell products?

You should include your signature file with all the questions you answer by email. Your signature file should be no longer than 5 lines, 65 characters per line. Include your contact information, business name and an attention getting headline.

Tell people about the new products and services that you offer after you're done answering their question(s) by phone. If they have already bought products from you in the past, offer them add-on or backend products.

If you're using FAQ "Frequently Asked Questions", include your banner ad on top of your FAQ site. You could also include a subscription form for your free ezine on the site as well.

When you answer peoples questions by snail mail, include an insert advertisement for the products or services your business offers. Include your web site address, email address, logo, slogan and other information on all marketing material you send.

Regards
Roger Mayne
Swiftdeal

Unleash The Power Of Perpetual Marketing

I describe perpetual marketing as a large number of people promoting one web site so they can all receive the traffic generated by each other.

For example, you decide to create a free ebook that you will give away to your web site visitors. You ask a large number of ezine owners to give away the ebook in exchange for their ad in the ebook. You can just ask them to link directly to your web site when they promote the ebook. You, of course, will have one of your own ads on that web page.

Let's say you get 8 out of 20 ezine owners that agree to giveaway the ebook. The 8 ezines total subscriber base is 75,000.

Now, you can ask more ezine owners if they would like to promote the ebook in exchange for an ad inside the ebook. This time you can say, you already have 8 ezines already promoting the ebook with a subscriber base of 75,000.

The next group of ezine owners you ask will be more tempted to promote your ebook because there is a greater chance they will receive a lot of traffic from the deal. It's win/win situation!

Do you understand the power of perpetual marketing? You could have 20 or 30 ezines promoting your web site at no-cost, very quickly! You could create a new, free ebook every month and repeat the process.

This isn't the only way to use perpetual marketing. You don't just have to contact ezine publishers you could do the same with web site owners. You could use a total monthly visitor total as motivation.

It doesn't have to be just an ebook either. It could be a contest you're holding on your web site. You could place the other web site's ads on the contest page in exchange for them promoting the contest.

These are only a few ways to use perpetual marketing. You could use your own imagination to create new ways to use perpetual marketing that will increase your traffic and sales.

Regards
Roger Mayne
Swiftdeal