Thursday, November 02, 2006

How To Create Urgency So People Buy Now

You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again.

How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.

There are many different types of limited time offers. Here are a few...

Limited Time Price Offers
For example, Order Now! While the price is still low. After December 23 2006 this price will go up to...

Limited Time Discount Offers
For example, Order before Midnight, November 5 2006 and you will get 25% discount!

Limited Time Free Bonus Offers
For example, Order before April 2, 2007 and you'll get a free bonus!

Limited Time In Stock Offers
For example, Order Now! While supplies last! After October 31 2006 we can't guarantee we will have any left in stock.

I'm not saying everyone will order the first time they see your ad. They may not be interested in your products or services. It depends on your ad and the person reading the ad. If they are interested, usually, limited time offers will make them buy now.

Regards
Roger Mayne
Swiftdeal
How To Get The Most From Your Free Ebook Marketing Campaign

First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.

Your ebook needs to have quality content. You can write your own content or ask permission to use another author's content. Your ebook will be read more if the content is original.

You will want to put your ad on the title page or on the table of contents. This will give the most exposure for your web site or the products you're selling.

It's important to put your ebook in as many formats as possible. Most ebook software only allows the ebook to be read by certain browers and software. People may not take the time to download a new software program in order to read your ebook. Other versions of your ebook could be in HTML, auto responder and downloadable text format.

You can contact other business owners and ask them if they would like to include their ad in your ebook. Just ask them in return to advertise your free ebook on their web site or in their ezine for a set period of time. This method will get your free ebook marketing campaign off to a fast start.

Allow the people who download your ebook to give it away to their visitors. This will multiply your free ebook's exposure. Submit your ebook to the growing number of free ebook directories on the internet.

These web sites also offer more information about ebook marketing. Some of them also have ebook discussion forums where you can ask questions and learn more about ebook marketing.

Regards
Roger Mayne
Swiftdeal

Five Breakthrough Marketing Ideas

1. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.

2. Offer a free daily class in your web site's chat room. The class should be related to the subject of your business or web site. This will get people to visit your web site everyday.

3. Do you have a product that doesn't sell good? Offer it as a free bonus for another businesses product or service. You'll get free advertising by placing your web site or business ad on the free bonus.

4. Place different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad.

5. Publish your ezine in e-book format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine.Your advertising revenue would increase because you could charge businesses for large color ads.

Regards
Roger Mayne
Swiftdeal