Ten Breakthrough Marketing Ideas

1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the directory's home page. This technique will get lots of people to link to your web site and give you free advertising.

2. Do you have a product or service that doesn't sell good? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad on the product or in the product package.

3. Trade autoresponder ads with other businesses. If both of you send out information with autoresponders just exchange a small classified ad to put at the bottom or top of each other's autoresponder message.

4. Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message.

5. Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

6. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.

7. Offer a free daily class in your web site's chat room. The class should be related to the subject of your business or web site. This will get people to visit your web site everyday.

8. Do you have a product that doesn't sell good? Offer it as a free bonus for another businesses product or service. You'll get free advertising by placing your web site or business ad on the free bonus.

9. Place different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad.

10. Publish your ezine in ebook format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine.Your advertising revenue would increase because you could charge businesses for large color ads.

Regards
Roger Mayne
Swiftdeal

Remind Your Customers

If you don't remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again.

1. Ask your customers to subscribe to your free publication. It could be a print newsletter, ezine, newspaper, journal etc. You could send out the publication weekly, monthly, bi-monthly, etc. The articles in the publication should be informative and helpful to your readers. You can increase repeat purchases by including advertisements of new products and services that you offer.

2. Ask customers to sign-up to an email update that tells them when you have made changes to your web site. Whenever you update your web site send them an email to remind them to visit again. If you're using this strategy it's important to update your web site often. Add new content that would be of interest to your customers. You could also add free stuff to your web site like
software, online utilities, ebooks etc.

3. Follow-up with your customers. You could follow-up by email, direct mail or by telephone. It's always important to get their permission to follow-up ahead of time. You could contact them and ask them if they were happy with their purchase. Send them online or offline greeting cards on holidays and birthdays. You could also follow-up with a free gift letting them know you appreciate their business. You can get repeat business from them if you include another product offer or back end product with each follow-up.

In conclusion, any of the three strategies above will increase the number of repeat purchases from your current customers. You can increase their effectiveness by combining all of them into your marketing campaign.

Regards
Roger Mayne
Swiftdeal

Benefit By Helping Others

Many people don't have the time or skills to write and create ebooks to give away to their web site visitors. Giving away ebooks from your web site can easily increase traffic and sales. Why not create promotional ebooks for other people to use so they can promote their web site.

First, you will need to write and create your own ebook to give away to your visitors. If you don't want to write one, you could ask permission to use another writers' articles or material. Be sure to include your text or banner at the beginning of the ebook.

Once your ebook is uploaded to your web site you can allow people to download it and give it away to their web site visitors. Your ad will continue to be spread all over the internet.

You can take this strategy one step further to make it even more powerful. Allow people to sign-up to get a version of the ebook with their own text or banner ad included in it. With their own ad included in the ebook, they'll work harder to promote it. That means your ad will be seen by even more people. It's now a win/win situation for you and your visitors!

Regards
Roger Mayne
Swiftdeal

Follow-Up With Freebies

It's important to follow-up with potential online customers. Following up with them can increase your traffic and sales. The more times people see your ad, the greater chance they will buy your product or service.

Before you can follow-up with them you need their email address. You can get their email address by having them subscribe to your ezine, fill out a web site form, or email your follow-up autoresponder.

Most people won't give you their email address unless they get something in return. The most effective way is to offer them an internet freebie. Here are some ideas.

Free E-Gifts
It could be free software, guest books, web space, graphics message boards, etc.

Free Internet Services
It could be free e-consulting, search engine submissions, web design, etc.

Free E-Information
It could be a free ebook, e-report, web book, e-course, ezine, etc.

When you follow-up with the freebie, you can include your ad somewhere on the freebie. If it's a free service, have your ad in the follow-up email. Make sure you always get their permission before you follow-up with them by email.

Regards
Roger Mayne
Swiftdeal

Five Places Where You Can Find New Products To Sell

Joint Venture Deals
Contact other business owners and ask them if youcan sell their products or services. The products or services should be related to your target audience. You could set up a deal to just market them and receive a percentage of the profits.

Affiliate Programs
Join another businesses affiliate program. You just sign-up at their web site and they give you a link that tracks all your sales. Every time someone orders or clicks through your link you receive a commission.

Wholesalers
You can buy products at a large discount through a wholesaler. Just order the products from your wholesaler of choice. When you receive the products mark-up the price to the amount you want to sell them for.

Reprint/Duplication Rights
Some businesses offer you the right to buy licenses to reprint or duplicate their products. You pay for the license and then you can reproduce the product and keep all the profits. The license stipulations may vary from business to business.

Drop Shippers
You can sign-up to a drop shipper program from another business or wholesaler. When someone orders the product, you keep a percentage of the sale and send the rest of the order to the drop shipper. The drop shipper will then ship the product to your customer.

Regards
Roger Mayne
Swiftdeal