Archive for February, 2007

Marketing Your Business Online

Thursday, February 22nd, 2007

If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing.

First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign.

Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.

Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours.

However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.

If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers.

Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.

Regards
Roger Mayne
Swiftdeal

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20 Super Hot Ways To Make More Money From Your Customers

Thursday, February 8th, 2007

1. Insert a brochure for another product in the first product package your customer buys from you.

2. Sell a basic product and tell people for a little more money they can receive the deluxe edition.

3. Give your customers a free subscription to your ezine and include back end products in each issue.

4. Charge people extra money to get the reproduction rights.

5. Send your customers greeting cards at holidays with your back end product offer included.

6. Offer your customers a discount if they buy more than one of the same product.

7. Include a back end product offer on your online “thank you” page.

8. Give people a huge discount to your subscription product if they subscribe for a longer period of time.

9. Send your customer a free surprise gift with your back end product offer included.

10. Give your customers a discount if they buy over a certain number of any products.

11. Publish a back end product offer inside any of the information products you sell.

12. Group your products together in package deals to make more profit form each sale.

13. Include a back end product offer inside your “customer’s only” online club.

14. Join someone else’s affiliate program and use it as an upsell or back end product.

15. Follow-up with your customers to see if they’re happy and offer them another product.

16. Offer people a free sample of your product and tell them they will get a discount if they order now.

17. Send your customers a “thank you” email with a back end offer attached.

18. Offer your customers add-on products like gift wrapping, batteries, imprinting, etc.

19. Allow your customers the option of signing up to your “future product offers list”.

20. Explain to people that for extra money, they can extend the guarantee or warranty of the product.

Regards
Roger Mayne
Swiftdeal

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10 Ways Focus Groups Can Propel Your Profits

Thursday, February 8th, 2007

A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.

1. They can give you new ideas on how to advertise and market your product or service to your targeted audience.

2. They can give you ideas that could help improve your current product or service. For example, you could make it smaller, faster, heavier, etc.

3. They can give you ideas for new products or services to develop and sell. For example, a new gift wrapping service for your products.

4. They can help you solve lingering problems with your business. For example, you could give your employees incentives to solve slow production.

5. They can give you new ideas on how to cut costs and save money. For example, you could recycle damaged or old products instead of trashing them.

6. They can find new ways to improve your current customer service policy. For example, hire extra operators so you don’t have to put anyone on hold.

7. They can give you new ideas on how to get the most and best out of your employees in the less amount of time.

8. They can give you news ideas for upsell, back end and add-on products to sell. For example, you could upsell a video when selling your books.

9. They can help you find new ways to stay ahead of your competition. For example, you could give your customers free shipping.

10. They can give ideas for raising your employees morale. For example, you could hold a party, give them a holiday bonus, give them a free day, etc.

Regards
Roger Mayne
Swiftdeal

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20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

Thursday, February 8th, 2007

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by email. People just email your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

1. Offer your course as a free bonus for purchasing one of your main products or services. People will buy your products quicker when you offer a bonus.

2. When you write and give away a free course you will become known as an expert. This’ll gain people’s trust and they will buy your main product quicker.

3. Allow others to add your free course to their own product packages. Their customers will see your ad when they purchase.

4. People love to get freebies. A free autoresponder course is perfect. They will visit your web site to get the free valuable information.

5. Allow people to receive your course for free, if they give you the email addresses of 3 to 5 friends or associates that would be interested.

6. Allow other people to give away your free course. This will increase the number of people that will see your ad in the course.

7. You could trade advertising space in your course for other forms of advertising. It could be banner ads, ezine ads, web site ads, etc.

8. Gain new leads by having people sign up and give you their contact info before they can receive your autoresponder course.

9. Give away the autoresponder course as a free gift to your current customers as a way of letting them know you appreciate their business.

10. Give away the course to people that join your affiliate program. This will increase the number of people that sign-up.

11. Make money selling advertising space in your course. You could charge for small classified ads or sponsor ads.

12. Get free advertising by submitting your course to freebie web sites. This will increase the number of people that will see your ads in the course.

13. Make money by selling the reprint rights to those people that would like to sell the course. You could make more money by selling the master rights.

14. Hold a contest on your web site so people could win your course. You will get free advertising when you submit your contest to free contest directories.

15. You’ll gain valuable referrals from people telling others about your course. Word of mouth advertising can be very effective.

16. Make money cross promoting your course with other people’s products or services. This technique will double your marketing effort.

17. Increase your ezine subscribers by giving your course to people that subscribe to your ezine. This’ll give people an incentive to subscribe.

18. Allow your affiliates to use the free course as a promotional tool for your product. Each lesson could include their affiliate link.

19. Promote other businesses affiliate programs you join with your free autoresponder course. Include a different affiliate link on each lesson.

20. Advertise a different product or service on each lesson. If you only have one, use different emotional response ads on each lesson.

Regards
Roger Mayne
Swiftdeal

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