Thursday, February 08, 2007

20 Super Hot Ways To Make More Money From Your Customers

1. Insert a brochure for another product in the first product package your customer buys from you.

2. Sell a basic product and tell people for a little more money they can receive the deluxe edition.

3. Give your customers a free subscription to your ezine and include back end products in each issue.

4. Charge people extra money to get the reproduction rights.

5. Send your customers greeting cards at holidays with your back end product offer included.

6. Offer your customers a discount if they buy more than one of the same product.

7. Include a back end product offer on your online "thank you" page.

8. Give people a huge discount to your subscription product if they subscribe for a longer period of time.

9. Send your customer a free surprise gift with your back end product offer included.

10. Give your customers a discount if they buy over a certain number of any products.

11. Publish a back end product offer inside any of the information products you sell.

12. Group your products together in package deals to make more profit form each sale.

13. Include a back end product offer inside your "customer's only" online club.

14. Join someone else's affiliate program and use it as an upsell or back end product.

15. Follow-up with your customers to see if they're happy and offer them another product.

16. Offer people a free sample of your product and tell them they will get a discount if they order now.

17. Send your customers a "thank you" email with a back end offer attached.

18. Offer your customers add-on products like gift wrapping, batteries, imprinting, etc.

19. Allow your customers the option of signing up to your "future product offers list".

20. Explain to people that for extra money, they can extend the guarantee or warranty of the product.

Regards
Roger Mayne
Swiftdeal

10 Ways Focus Groups Can Propel Your Profits

A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.

1. They can give you new ideas on how to advertise and market your product or service to your targeted audience.

2. They can give you ideas that could help improve your current product or service. For example, you could make it smaller, faster, heavier, etc.

3. They can give you ideas for new products or services to develop and sell. For example, a new gift wrapping service for your products.

4. They can help you solve lingering problems with your business. For example, you could give your employees incentives to solve slow production.

5. They can give you new ideas on how to cut costs and save money. For example, you could recycle damaged or old products instead of trashing them.

6. They can find new ways to improve your current customer service policy. For example, hire extra operators so you don't have to put anyone on hold.

7. They can give you new ideas on how to get the most and best out of your employees in the less amount of time.

8. They can give you news ideas for upsell, back end and add-on products to sell. For example, you could upsell a video when selling your books.

9. They can help you find new ways to stay ahead of your competition. For example, you could give your customers free shipping.

10. They can give ideas for raising your employees morale. For example, you could hold a party, give them a holiday bonus, give them a free day, etc.

Regards
Roger Mayne
Swiftdeal

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by email. People just email your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

1. Offer your course as a free bonus for purchasing one of your main products or services. People will buy your products quicker when you offer a bonus.

2. When you write and give away a free course you will become known as an expert. This'll gain people's trust and they will buy your main product quicker.

3. Allow others to add your free course to their own product packages. Their customers will see your ad when they purchase.

4. People love to get freebies. A free autoresponder course is perfect. They will visit your web site to get the free valuable information.

5. Allow people to receive your course for free, if they give you the email addresses of 3 to 5 friends or associates that would be interested.

6. Allow other people to give away your free course. This will increase the number of people that will see your ad in the course.

7. You could trade advertising space in your course for other forms of advertising. It could be banner ads, ezine ads, web site ads, etc.

8. Gain new leads by having people sign up and give you their contact info before they can receive your autoresponder course.

9. Give away the autoresponder course as a free gift to your current customers as a way of letting them know you appreciate their business.

10. Give away the course to people that join your affiliate program. This will increase the number of people that sign-up.

11. Make money selling advertising space in your course. You could charge for small classified ads or sponsor ads.

12. Get free advertising by submitting your course to freebie web sites. This will increase the number of people that will see your ads in the course.

13. Make money by selling the reprint rights to those people that would like to sell the course. You could make more money by selling the master rights.

14. Hold a contest on your web site so people could win your course. You will get free advertising when you submit your contest to free contest directories.

15. You'll gain valuable referrals from people telling others about your course. Word of mouth advertising can be very effective.

16. Make money cross promoting your course with other people's products or services. This technique will double your marketing effort.

17. Increase your ezine subscribers by giving your course to people that subscribe to your ezine. This'll give people an incentive to subscribe.

18. Allow your affiliates to use the free course as a promotional tool for your product. Each lesson could include their affiliate link.

19. Promote other businesses affiliate programs you join with your free autoresponder course. Include a different affiliate link on each lesson.

20. Advertise a different product or service on each lesson. If you only have one, use different emotional response ads on each lesson.

Regards
Roger Mayne
Swiftdeal