Archive for March, 2008

Use Online Diaries Instead Of Testimonials

Wednesday, March 19th, 2008

Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.

Your customers could write diary entries about goals they have reached using your product, the positive emotions it’s given them, the fears and worries your product has taken out of their lives, how bad their lives were before they bought it, how it has helped other people in their lives, etc.

Your customers could update it daily, weekly or monthly. It will depend on how often they use your product. You could publish the diary right in your ad or link directly to the diary. You could provide the people with web space for writing the online diary or have them email you the diary entries for you to publish.

You can make the online diary extra persuasive by also including customer’s personal profile, pictures, online video of them using your product, net audio of them talking about your product, even scanned handwritten letters, etc.

An online diary would likely outsell the common testimonial because it’s updated on a regular basis and reveals more personal information. A diary is considered private which would make people more curious to read it and believe it’s legitimacy.

Regards
Roger Mayne
Swiftdeal

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10 Hypnotic-Like Sentences That Sell Like Crazy

Wednesday, March 19th, 2008

Tell your readers what they are probably thinking,feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.

You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you’re selling.

1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.

2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

4. As you’re skimming through this, you’re beginning to think you have nothing to lose and everything to gain by trying out our product.

5. As you’re scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.

6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.

7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.

8. You don’t know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

9. You don’t realize it yet but, in a few short minutes you’ll realize that you can’t put off this vital purchase and then you’ll be yanking out your credit card.

10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.

Regards
Roger Mayne
Swiftdeal

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10 Rarely Used Bonuses That Can Triple Sales

Wednesday, March 19th, 2008

1. Announcement Alerts – Give customers email alerts about critical information or product releases before your non customers find out about it.

2. Discounts – Allow your customers to get lower prices on your products and other related products other businesses sell.

3. Expert Call Ins – Set up a date and time when your customers can call up and talk directly with experts that are related to your industry.

4. Private Invitations – Give your customers private invitations to customer events that non customers cannot attend.

5. Online Rolodex – Compile a list of web sites or online contacts that are related to the product. You could publish it on CD-ROM or on the web.

6. Archived Information – Bundle together some older information that’s no longer available. It could be ezine back issues, articles, transcripts, etc.

7. Mentor Program – Give your customers unlimited consulting with their purchase. Allow them to contact you by email, phone, fax, in person, etc.

8. Audio/Video Ezine – Give customers an upgraded version of your ezine in online audio or video format. Non-paying customers could only get it in email.

9. Freebie Announce Board – Offer your customers a message board were they can announce freebies they offer from their web site.

10. Barter Discussion List – Offer your customers the option of joining a barter email discussion list. They can barter goods and services with others.

Regards
Roger Mayne
Swiftdeal

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How to Build a Content-Rich Site

Tuesday, March 11th, 2008

In order for your attempts to optimize your search engine rankings to be successful, you will need to turn your whole website into a type of billboard. You have to put keywords in every place they can be used efficiently. This is the most effective way for you to increase your visibility online.

The greater the number of people searching for what you sell, the more customers you are apt to get. Keywords aren’t going to do the job alone. If they would, you could simply list every keyword you come up with and people would flock to your site.

But what are they going to see when they arrive at your site? If it’s just keywords in a list, they’ll leave. That’s why it’s essential that you create a site that is both noticeable and content-rich. The internet is all about information.

Regardless of what else people want, they are searching the web for information of one type or another. With this in mind, it is your job as the online marketer and business owner to create a site full of information that will not only bring customers to your site, but make them stay there long enough for you to get their business.

If information is all you are providing, a content-rich site is even more important. If the content is lousy, people won’t be back.

The best methods of making your site content-rich consist of a great deal of writing. Writing articles that will inform and entertain readers is one way. These articles need to be related to your target customer’s interests. The greater the number of short articles you write concerning the many varied aspects of the focus of your site, the more effective they will be. Adding news information will increase the site’s content richness.

Information concerning some new aspect of the market will increase the value of your site. Something as simple as an interview, special report, or product descriptions will make your content better.

The last thing to keep in mind is that your content must be updated often. The same old information will become boring, so you need to keep adding new information to keep it fresh. Since keywords are what get the most notice, the more content you have, the more chances you will have to include those essential keywords.

When you update your content, be certain to add in as many keywords as possible to that content. It’s all about getting attention and making a profit, and keywords and content are the methods that will help you get where you want to be.

Regards
Roger Mayne
Swiftdeal

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