Perhaps most IM marketers automatically think WordPress is meant only for the blogging world. Ok… WordPress can be used in the same way as a static marketing sites, so it’s not just for “blogs.” WordPress, as you may or may know, is what is called a Content Management System (CMS) which offers great flexibility with applications, etc. It can be customized in many different ways thanks to the many plugins that exist, so you can use them to make your site have many functions. Here are the best plug-ins for internet marketers who want to use WordPress.
For taking care of any 301 redirect issues, you should check out the Redirect plugin for that. It also helps you keep track of all of your 404 error messages. This plugin will help you with your site functionality without having to worry about pesky 404 errors, etc. The plugins operation is to send your visitor (301 redirect) to a URL that you decide on in the event of a dreaded 404 error. This is a great way to keep people on your site. 404 messages make you look unprofessional, and this plug-in helps you keep them from becoming a major problem.
Just as the name implies, the Similar Posts plugin has to do with… you know. This plugin finds related, or similar, posts and inserts links at the end of posts to the other similar posts. The obvious reason for this madness is to keep your visitors on your site. This plugin, and idea, has proven to be effective with arousing curiosity in a site’s content. You’ll always want to avoid doing anything to encourage them to leave for your competitor’s site.
You can easily optimize your links for search engine optimization with the SEO Smart Links plugin. This plugin will get your links ready for the engines so they’ll know what phrases to rank your site for. The way it works is SEO Smart Links will find those words in your site, then it will create links to other pages that have the same words on them. You can set it to link to any posts, tagged words, categories, or pages. WordPress is an incredibly handy tool to have in your internet marketing arsenal. There was a time when it was strictly for bloggers, but now you can do so much with it that it’s really for any online marketer. WordPress is a tool available to anyone and can be used by anyone. There are marketers all over who are beginning to incorporate blogs into their businesses. Even those who have no intention of starting a blog can use WordPress for their business and personal sites. It’s easy because with all the plugins, you can make it into anything you want.
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