The one and only way to achieve great conversion rates is to drive traffic that is targeted to your niche audience and deliver them to your site. As you know, there are many methods for generating traffic, and the usual breakdown is either free or paid. But if you’re just starting out, then you should go with a free method such as article marketing. But when someone says, “article marketing,” what is the first thing that pops into your head? There can be a lot to article marketing; however, it really isn’t hard at all when you get a better overall picture of it. There are many great uses for this method, but for now we’ll confine our discussion to 3 primary benefits derived from article marketing.
Perhaps of the top reasons for article marketing’s power is the ability to pre-sell your product or service. If you do not know what preselling is, then your marketing is misfiring and not running on all cylinders – it is grossly ineffective. When you engage in effective preselling, you are speaking in a relaxed manner and just talking to a friend; your goal is to relax the reader and help them to look at your eventual offer in a different light. How can you accomplish that pre-selling with articles? Publishing your articles can potentially reach many people, but for your readers all they see is someone not trying to sell them; but rather have a normal conversation about the market or problems and solutions. If you’re not quite sure about what preselling copy is or looks like, then go to Google and search on “review of… ,” and you’ll find presell copy. The only thing that is really happening with the review copy is that it is lowering sales resistance and conditioning the reader’s mind for more of your copy. You can write preselling copy and package it in a number of ways; so just keep in mind that it’s not just reviews. Your aim with such an article is to recommend the product so that the prospect understands the benefits of it.
If you offer excellent content and make the effort to help people with your articles, your readers will take notice of it and only good things will happen. There is so much low quality content on the web that it really doesn’t take a lot to provide excellent content and get noticed. And when you do that you will make tons of great impressions on anyone in your market. The more you can achieve that end, the more successful and profitable will be your marketing. Basically it comes down to trust, and your market audience will be trusting in you that you’re making good recommendations to them. Remember you’re relying on your articles to deliver the goods to your site – the goods being traffic.
One of the most ignored aspects of moving into a new niche is failing to build credibility. If you’ve been online and involved in IM you know fully about the benefits of being considered an expert in a market you’re doing business with. You’ll find that many times people will contact you if they believe you’re an expert at something. You can work and easily accomplish building some reputation by publishing accurate and helpful articles. You can even build a small army of people will be willing and interested to listen to you. But you’re in this for business reasons, and once you do this then you will see the positive results. You can really ramp-up your article marketing by continuing to gain knowledge about it, and then you’ll really see some excellent results.
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