If you have a firm grasp of the basics and some experience, you can have a powerful ally in Google AdWords. You’re about to learn three powerful strategies for writing higher performing PPC ads.
Make a list of the most compelling benefits your product/service has to offer. You can’t just use your ad space to write about the features of the product and expect to get clicks. As an example, anything that offers some kind of way to save time could use that aspect as a benefit. The thing to remember is that people are basically selfish, no joke, and the benefits allow them to “feel” the emotions associated with the things they want. Or you always conduct a test, and write an ad that explains the software language your great software was written in – we’ll bet you don’t get one single click, try it. Just remember that you want to express the benefits as clearly and powerfully as possible. We doubt all your benefits will resonate with your market, but we do believe one or two will.
After your ads are live, then simply start doing the split testing, and of course you will write ads for all your benefits from the list you created. Each word has a purpose in your ad, and those words that do not have to get edited out. Unnecessary words will prevent your ad from becoming all it can be because you won’t have room for more effective copy. When somebody reads your ad, they should be able to get the message instantly and it should make them want to take action. The amount of space you have to work with very small, and that compels you to write very tight ad copy.
Last but not the least; try to weave in a story in your ad copy. It’s much easier than you may be thinking. You’ll be simply saying something that grabs their hearts and causes them to have sympathy or empathy. This will help you connect with them on a higher level and let you achieve what you want.
The real key to success with Google AdWords is to learn how to do it, and then just get experience. After that point, then it’s just a matter of getting experience, and that isn’t hard to do at all.
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Tags: advertising, adwords, online marketing, ppc, strategies, success