In our past issue, we discovered the techniques on how to get individuals to like your Facebook business page. In this issue, we will take a look at how you can take advantage of promotions, contests, and giveaways to entice more people.
Utilizing a social media management site exclusively for promotions, contests and giveaways is a very good way to gauge whether these said promotional tactics is working for your company. The site allows anyone to find out the number of traffic that comes to their page.
This can be a double win situation too because making the promotion exclusive will gather a new set of Facebook fans which is necessary to the growth and maintenance of the company’s social network page. Contests give a touch of enthusiasm to your site.
Now that you know this, let’s proceed to how you can implement Facebook marketing and begin making traffic-pulling contests and promos.
Well, for starters, you have to ensure that all contest mechanics and update are accessible to Facebook users alone. Be certain that you don’t promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. As an additional necessity, the mechanics have to be simple and clear. Complicated mechanics will discourage your fans to join.
As an early caution, contests, incentives and promotions tend to be pricey as the apps needed to produce and run it are also expensive. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. In addition to that, Facebook has demanding rules when it comes to running contests within their network. In general terms, most prize draws are not even made possible. You won’t be able to post an official contest in your Facebook wall.
There are some exemptions though. In order for a competition to be legitimate, the company must be able to purchase $10,000 worth of Facebook ads in a span of three months.
For businesses that are able to use contests, there are many of business app that help construct these. Contests for Fan page is an application that was created by Wildfire and can help beginners in developing contests with photo, video, writing and graphic entries. You can also pimp out your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of participation of people in your network. For less complicated navigation, you can place in a contest widget in your Fan page in order for participants to link straight to a micro site. Other platform services include Strutta.com and Vertigo.
To really entice a lot of participants, make sure you offer incentives which people can’t resist. As an example, Regus, a work place supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. Think of prizes such as tickets to the most sough-after concert in town.
A successful contest will generate a lot of leads for the company and will help them interact with their consumers at a very personal level despite the online medium. For some businesses, campaigns like these may need a ton of consideration. However, this can be among the list of most effective methods to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can build an income on Facebook.
Facebook for Business Creating ads are two best ways to benefit in online marketing. You can know more about Facebook marketing here.
Tags: Facebook, Internet Marketing, online, post, promotions, traffic