Video content is huge, and doesn’t the web know it! We all remember the massive sale that made two twenty somethings quite wealthy that placed YouTube in the hands of Google, one must wonder why they were prepared to pay into the billions for a simple website that could host video? Well, its not really that hard to believe, because people simply love video! It goes without saying that with the evolution of video has bought us to a point where almost anyone with a YouTube account, or an Amazon S3 account with EZS3 or Easy Video Player 2.0, can literally have video up and running in absolutely no time, so why not become part of this so called revolution?
Before you move too fast, consider these few key elements. If your plan is to use Web Video in order to get the word out about your products and what you offer, you need to remember that video, amongst all other things, is meant to grab people, entertain them, and keep them engaged. So many people miss out on these key elements, and simply drone over the top of a keynote presentation. Introduce some humour and some colour, make it fun and entertaining, but relevant to your industry at the same time.
If you are using video in order to spread the awareness of your brand or business, consider showing your logo either at the beginning of the video, or towards the end. I also make sure that the lower thirds of the video is water marked in some way with my brand name, my URL, and my name. This helps people get a grasp of who I am, who my business is, and how we can help them.
Another thing to remember, especially if you are uploading video to YouTube is that video can rank extremely well in the search engines. Consider the keywords that you use in the title for the video, plus in any descriptions or tags. These can be vital to helping boost your brand exposure. In many cases, video will rank quite easily in Google, as compared to ranking a page. This should be seen as an easy win, and an easy way to grab the attention of your potential audience.
Last, and certainly not least, consider how you are going to publish your video content. There are a handful of options available to you, whether you want to go down the budget route and use free video sharing sites such as YouTube and Viddler, or use self hosted options such as Easy Video Player 2.0. My advice – choose what suits what you need to accomplish. Don’t buy into large feature sets unless you actually need them. There will come a time for them, it might be now, and it might not be. At the end of the day, the rewards of simply getting some video content live are just unbelievable.
If you’re looking to use Online Video to help spread the word about your business, you’re going to want to learn more about Easy Video Player 2.0. Discover how you can get the most out of it right now at http://www.fasttrackinternetmarketing.com/
Tags: content, Internet Marketing, web