If you’ve got traffic coming to your site, you’re 99% there. The other 1% is what you do with that traffic, but if you have to traffic – you can figure out the rest. What you do with the traffic when it gets to your site could be any number of things. So, the critical step is to generate a steady flow of visitors.
Let’s talk about how to generate traffic…
Here’s a short list of great, free traffic generating methods:
- Web 2.0
- Article Marketing
- Video Sites
Let’s talk about each of these.
Web 2.0 Sites
The term “Web 2.0″ is associated with websites that facilitate interactive information sharing and collaboration in a social media setting. These are great sites to work with because they allow you to participate in this content creation. And because of the highly interactive and popular nature of these sites, Google and other search engines “index” their content regularly. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. By placing links to your websites in this content you’ve created, you get traffic from the site and search engine ranking for the keywords you choose. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.
Article Websites
Article marketing really builds on the Web 2.0 concept. Article directories fall under the category of web 2.0 sites. Just like web 2.0 sites, article websites allow you to upload your own content – as articles. And because they are also considered authority sites by the search engines you get all the benefits of other web 2.0 sites just by putting your articles on them. But you also get the extra benefit of other users taking your article and putting it on their site. And in return for getting to use your content, these other users include links back to your website that gives you further search engine ranking and more free traffic. In order to get the most free traffic make sure you:
- Do your keyword research
- Write specifically to target these keywords
- Hyperlink these keywords to your website – both in the content of the article and in your author’s info section.
Video
The last of this group is video marketing. Just like article directories, video sharing sites also rely on user-generated content. And it carries all the same benefits of article marketing. And in addition to this, because Google and the others love video so much, you can get listed for highly competitive keywords much more easily.
OK, so how do you do effective video marketing?
- Set up your YouTube account
- When people view your videos, you want them to visit your site, so turn all the other modules in your profile off
- Put relevant “tags” in your profile
- Make sure to include in your profile a link to your site
- Add at least one video to your profile
- Include your keywords in the title, description and tags
Putting it all together.
If you take action on the items listed here you’ll have free traffic in no time.