This question is repeated many times everyday by both new and seasoned online business people as they realize that they need traffic to sell their products or services. How they go about driving traffic to their site and how successful they are determines whether they will be in the 90% failures or the 10% that succeeds to build a business.
While doing some research at digital point for additional online payment processors yielded a surprise. They have a website and domain resell portal there. I spent some time viewing many of the ads and was surprised to learn that most of the sites rarely see over a few hundred visitors per month. I was both shocked and awed at the same time with this information. At another website and domain reselling place flippa, they also have quite a few websites and domains with low traffic.but the higher traffic sites at both places tend to bring lots better pricing in the resale.
If you are wanting to grow your business, yes you do need to build whois, profile, etc links to let the search engines know your site exists. You need to provide the search engines like Google, Bing, and others with good content, proper search engine optimization construction including keywords and descriptions, and of course proper coding with limited errors or better yet no errors on a page. But that still won’t get you traffic. It might get your business off page 20 of the search engine results page (SERP) but unless you are on the first few pages the odds on them sending you traffic is very poor. The farther you are from page 1 the less the odds are of you receiving any traffic from the search engines. So how do you do it?
There is pay per click (PPC) advertising, where you pay for an ad to run along side the organic search results page (SERP) listings. Yes people might click on your ad, and they will be redirected to your site.but if you don’t have something of quality and at a ridiculously low price for them or your place is the only supplier of said product they will leave and you spent precious advertising dollars without having a positive result.
There is the old email marketing and some companies online state they email your advertising to millions of opt in subscribers, but do not believe them. If they were truly sending that many emails for multiple customers, multiple times per day they would not be able to pay their server and hosting bills. Therefore, these people are just scams. There are a few legitimate email marketers that offer to send your email to a limited number of opt in subscribers. These legitimate email marketers usually offer their service priced as per thousand emails. Whether their opt in subscriber base actually opens, then reads and finally clicks on the link in your ad to bring them to your site is questionable.
You could build a Facebook page and do a Facebook only pay per click campaign, and that may get you ‘likes’ at Facebook and may get traffic to your site. However, now you need to maintain two sites and if you are like most, there just isn’t enough hours in the day for this.
Redirected traffic using keywords can get you visitors and you stand the same chance of getting that positive result, but with more traffic than a single click on a PPC advert or an email campaign as they have already clicked a link. This allows you to maximize your investment and potential. Here is why;
As mentioned earlier on a PPC campaign your advert will show up with the organic search results for a keyword or keyphrase, but it may be placed on page 2 of the search engine results page (SERP) if you are not bidding enough money for the spot. The email campaign suffers from getting opt in subscribers to open, then read the email and finally click on the link in your ad. The Facebook page is still a pay per click and you need to maintain two sites.
On a redirected traffic campaign, you still get traffic that had requested a certain keyword or keyphrase, however you get many more visitors for far less cost per visitor. This gives you plenty of opportunity for about the same money. There is a saying that ‘If you throw enough mud at the wall, some will eventually stick’. This is exactly the thinking that every businessperson should consider. Especially those on a limited advertising budget.
Not everyone that is redirected to your website is going to stay and make a purchase. In fact a large percentage will immediately leave, which hurts your search engine ranks like Google Page Rank. However, you need to ask yourself ‘are you wanting to please the search engines or make sales’? When you get a sale from one of these redirected traffic visitors, go the extra mile to make their experience enjoyable and rewarding. Do not fail to ask them to pass your name along and tell others of their experience.
If you need help to make those whois and profile links or to find a good dependable traffic redirector that will work with you to maximize your campaign, just drop me a note and I will be happy to share that information.
Copyright ? 2012 JD Durham
JD Durham is a World Class Technician, an Automotive Hall of Fame honoree with 45 years experience in the automotive service and repair industry and a staff writer at Straight Talk Automotive You are encouraged to visit for more information on OBD2 Scan Tool, and OBD Bluetooth scan tool, also join our FREE members only area to access great resources.
Tags: Email, Google Adsense, Google Adwords, PPC advertising, site traffic, website traffic