Look anywhere across North America and you will find a Trade Show to suit almost any industry. Bridal shows, home shows, boat shows, food shows and more are brimming with people who want to sell you their products and services. These can be a great way for vendors to gain massive exposure in just a few hours. A major part of whether it will be successful or not lies in the actual trade show booths. There are several things one should keep in mind while setting up, to ensure the best results possible.
The location of the booth is important, but it is not always within your control over where you get placed. Often, the show organizers will determine where vendors are placed. If you book early enough, you may be able to specify your preference. You can get a map of the area if you have never been to that specific venue. Generally, you want a spot on the main floor or near the place where fashion shows or demonstrations will be happening.
They say that pictures are worth a thousand words, and pictures will certainly capture people’s attention more than mere words can. They don’t want to read a lot of fine print or papers full of words. They will quickly move on and you will have lost your chance to talk with them about what you have to offer. If you have permission, you may want to attract visitors by playing some music.
Free samples are a great way to draw people to you. If your product is food or drinks, give away free samples as they walk by. While they are enjoying their treat, chat with them and give them coupons or discount cards. The sample doesn’t need to be related to your company; for example, if you are a mortgage agent, it’s hard to give away a free mortgage. Ask a local business for help; they are usually more than glad to help because you’re promoting their business as well.
The main objective is to garner leads so you can follow up after the show. A good way to do this is to have a raffle. It’s best to have something on the table that people can see, like a gift basket. Have plenty of ballots available so they can fill out their name, address, phone and email. On the ballot, clearly state when the draw will take place. This method alone can be a goldmine for your business – if you follow up.
Make sure that you have enough materials to give people. Business cards are critical, and colorful brochures and flyers are also quite effective. Consider handing out some bags with your information on them as well. People can quickly get overwhelmed with papers and brochures from other vendors and will be thankful to have somewhere to store everything.
If your company has a mascot, it can be a great way to gain attention and get more visitors to your booth. Rent the costume and hire someone for the day to play the role. They can wave to passers-by, have pictures taken and be a general conversation starter.
In order for trade show booths to be truly effective, you need to plan in advance and spend some time on the design of how you want things to look. When done properly, they can be a great venue for acquiring new clients and customers. Follow up is the key here; you need to contact everyone you met at the show.
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