A Web optimization contains an assortment of strategies and requirements to make a Web site “search engine friendly.”What is the point in spending time and money building a Web page if no one may find it doing a simple search using Google, Yahoo!, Bing, or any number of other search engines? With Internet searches hastily replacing traditional ways of locating products and services (like the Yellow Pages), firms today have to ensure that their Web store front is as visible as possible to potential customers or users. Read on to find out how you can make sure that your Web site is optimized for today’s search engines! Search Engine Optimization (Search engine optimization) is a complex topic with a reasonably simple definition: Web optimization is the science and art of designing a Website and its content in such a way as to give each Web page page the best chance of being listed and highly ranked by search engines. I describe it as both a science and an art.
Read on to find out how you can make sure that your Web page is optimized for today’s search engines! Search Engine Optimization (Web optimization) is a compound topic with a moderately simple definition: Web optimization is the science and art of designing a Website and its content in such a way as to give each Web page page the best chance of being listed and highly ranked by search engines. I describe it as both a science and an art. Akin to a science, specific, known design tactics can be used (or not) by web developers to improve a search engine’s ability to “read” the content of a Web site and its pages. Wonderful and complex Web sites can easily be created without using any Web optimization tactics, or by using techniques that directly interfere with a search engine’s ability to “read” the content of a site.
The “look and feel” of a Website can be critical, and a balance must sometimes be struck between the artistic qualities of the Web page and its adherence to search engine requirements. Many “artistic” design elements actually interfere with or prohibit a search engine from reading a page. For example, a popular design element used today, Flash movies, is invisible to search engines.
If your Web site is created with Flash, you can forget about getting noticed by search engines for the simple reason that Flash is not textual content, and search engines feed off of content, not graphics, photographs, or Flash movies. It is important to know that any words contained within a Flash move, photograph, or graphic are invisible to search engines. Just because you can see words displayed on your Web site doesn’t mean that a search engine can. The Flash movie that serves as my Web site’s banner provides a good example of “invisible words.” Although the site visitor sees the following in the banner, the search engine sees none of these words. Why? If you are to look at the underlying Web page code, you will not find this particular collection of words; you will only find a reference to the Flash movie that projects the words on the Flash movie screen. It’s the projection of the words that is visible to you and me. Since search engines cannot see what movies, graphics or photographs contain, any words they contain are invisible. This is an important lesson to learn and understand. Rich, pertinent, textual content is red meat to a search engine. If your Website does not contain good, solid text describing your products, services or offerings, then your hope of receiving a natural high listing – for important search terms – within the most important search engines is nil.
Textual content is the foundation upon which all other Web design procedures must build if you want a good chance to naturally be listed high by search engines like Google, Yahoo! or MSN. That is, unless you like to pay for page 1 or page 2 listings through potentially expensive pay-per-click ads or sponsorships.
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