There are fewer totally clueless and trusting people on the net at this point, and for most anything that looks remotely out of place usually gets condemned pretty fast. Never use false testimonials, pictures or anything simply because you are flirting with business suicide if you do. It is very important that you display a name with the city and state or the country. Even better, if you can have a picture along with the testimonial, it’ll make it more believable. Just about all people will not be so eager to give you a testimonial in video format, but we suppose it would not hurt to ask. Even if your site design is great, if your site navigation is not great then that is a problem. Anymore, people on the net are so unforgiving, and if they have to think too much about anything it can be the kiss of death. This especially applies to websites that have a lot of content and generate sales through banner ads, reviews or recommendations. So it all fits together and works to create an overall impression that is really important. Links that have a problem for whatever reason tend to really annoy people, so either use a service or app that checks them, or do it your self manually. There is almost no excuse for letting this happen because it is easy to do it right, plus it is just common knowledge.
Your credibility is far more important and valuable to waste causing any harm to it by questionable marketing practices. Do not deviate from your marketing and business plan that is designed for the longer term. We urge you to stay the course and mind the store with your branding efforts to make you be seen as trustworthy. There are many methods on the net, and some may be safe in terms of how they appear to their markets, so you have to assess these things on an individual basis.
So go out there and start applying these tips to your website right away and watch as more people trust it and buy from you.
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